Supporters of the Common Core State Standards are moving to confront increasingly high-profile opposition to the standards at the state and national levels by rallying the private sector and initiating coordinated public relations and advertising campaigns as schools continue implementation. In states such as Michigan and Tennessee, where…

In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a…

In the past, school and college administrators relied heavily on advice from colleagues, largely because they had an internal orientation toward their work. As the social, political, and economic influence of external forces became more apparent, they learned to value input from a range of stakeholders. Robert Taft, former governor of Ohio, is a…

Authentic political conversation entails identifying the work, bringing together stakeholders, providing information, framing questions, giving individuals a voice, being transparent, and acting on the values of the group's collective good. Through this process, we identify common core values and respond to the basic human need to be connected--to…

Public relations efforts of the Carroll County (Ohio) extension office included periodic reports to legislators, a toll-free number distributed on refrigerator magnets, annual calendar/report to the public, newspaper supplements, and town meetings. Long-term effects were a 116% increase in funding, used to upgrade staff, programs, and…

A study to describe Ohio vocational education planning district (VEPD) superintendents' perceptions of their role in the marketing function and their perceptions of VEPD marketing effectiveness for secondary vocational education received a 97.9% response. Most had positive perceptions of their roles but were undecided about the effectiveness of…

Reports on a telephone survey of a sample of Ohio residents concerning their views of the schools and their sources of information on the schools. Among the implications was that educators should provide valid and reliable information through the mass media if they want to increase public confidence and trust. (Author/IRT)

For more than 40 years, Penta Career Center in Perrysburg, Ohio, has successfully served thousands of high school students and adults from Northwest Ohio. Calling a converted 1949 United States Army Depot building home, Penta serves students from 16 surrounding school districts, and offers programs in six core areas: arts and communications;…

Developed as background material for the 1978 Ohio White House Conference on Library and Information Services, this document provides information in six areas of concern for Ohio libraries: (1) library and information services--library users, library collections, special user needs; (2) public awareness--definition, current status, suggestions for…

This study was conducted to determine means for more effective communication among librarians, professional organizations, public officials, and the general public in order to improve Ohio library service. The analysis of communications involved field interviews, an examination of newsclippings and publications, and use of information from a…

In order to find out what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how there views differ, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the…

ONE HUNDRED TELEPHONE INTERVIEWS WERE CONDUCTED TO DETERMINE IF MASS CIRCULATION OF THE CAMPUS PAPER (PUBLISHED AT THREE-WEEK INTERVALS) ALONG WITH A COMMUNITY DAILY PAPER WAS HARMFUL OR OTHERWISE TO THE PUBLIC IMAGE OF THE COLLEGE. THE EXPERIMENTAL GROUP COMPRISED THOSE WHO RECEIVED BOTH THE STUDENT PAPER AND THE DAILY PAPER. THE CONTROL GROUP…

Many institutions of higher education want to strengthen the town-gown relationship, as well as increase students' access to community resources. Colleges and universities traditionally have connected with their surrounding communities in various ways, including through school placements, internships, field trips, volunteerism, service-learning,…

In October 1978 a survey was conducted of Friends of the Library (FOL) activities during the preceding 6 years in support of public, branch, academic, public school, media center, institution, and special libraries in Ohio. The purpose of the survey was to identify and provide a comprehensive summary listing of the recent activities of Friends…