This research contributes to debates on intern labour, particularly preparing young workers for careers in the culture industries and exploitative experiences that may hinder their success. The purpose of this study is to enrich our understanding of the skillsets required by young practitioners and how creative autonomy can be a fruitful…

One modern definition of "corporate diplomacy" states "executives engage in the private sector version of international diplomacy... advancing their objectives through interactions with the leaders of other corporations, governments, analysts, the media and interest groups." The smog in Donora, Pennsylvania, brought the…

No institution relishes reliving the dark moments of its history, but addressing legacies of discrimination can strengthen campus inclusivity, embody shared values, and communicate how and why the institution has evolved over time. Colleges and universities with complex histories can benefit by exploring that history. No matter how a project…

Fight songs such as "The Victors" and "Notre Dame Victory March" have become part of the American music lexicon. Along with their sister songs, alma maters, they stir memories of carefree college days, elicit feelings of pride, and sometimes--especially fight songs--poke fun at athletic foes. They are the embodiment of…

Throughout the planning process for a school district merger in a northwestern Pennsylvania school district, effective communication proved to be a challenge. Formed in 1932, this school district of approximately 1400 students was part of a utopian community; one established by a transportation system's corporation that was a major industrial…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

The last two decades have seen dramatic change in U.S. schooling as a response to high-stakes accountability and market-based reform movements. Critics cite a number of unfortunate consequences of these movements, especially for students in urban schools. This article explores the troubling ironies related to one strategy for survival in this…

Despite their apparent popularity among those seeking degrees and credentials, today's colleges and universities face several interrelated public criticisms and concerns. When these competing concerns about student success, productivity, cost, and educational effectiveness all collide at the campus level, they create an array of campus tensions…

For junior colleges that cannot support a full-time public-relations director, the author suggests a program using the resources at hand. A flow chart must be made so that the faculty or administration member handling the program knows where to collect his information. (If possible, he should receive released time or extra pay.) Faculty members…

Some successful programs of the Free Library of Philadelphia public relations staff are described. (PF)

In the latest disclosure about the education department's public relations efforts, the conservative commentator Armstrong Williams acknowledged that he had accepted some $240,000 in federal money for ads on his syndicated television show and for other help in promoting the No Child Left Behind Act in various forums. Williams was a subcontractor…

The purpose of this study is to determine what people know and think about Harrisburg Area Community College (Pennsylvania) and its programs. The findings are to be used to establish or modify priorities for continued institutional development. Eight community groups were surveyed: high school students, high school professional staff,…

Reviewed in this public relations publication is an overview of programs, goals, and procedures written for parents and lay groups as well as segments of the educational community. (RC)

The Pennsylvania Department of Education suggests a scheme of what a school district might do in the way of preassessment publicity, concurrent publicity, and postassessment publicity regarding Educational Quality Assessment (EQA) reports. A case study is presented of a hypothetical school district with five elementary schools, two junior highs,…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…