We investigated how to improve PSC at a large, public university with high research activity by examining scientists' interest and enjoyment in PSC, their perceived aptitude of PSC skills, the channels they use for PSC, their reasons for choosing to participate in PSC, and the tools they need to engage effectively. We conducted a case study and…

The purpose of the study was to examine elementary school administrators' practices and perceptions of using social media to communicate with stakeholders and explore recommended social media communication practices to build social capital. Data collected with the "Social Media as a Tool to Effectively Communicate with Stakeholders…

We interviewed racially/ethnically diverse, early career public relations practitioners. By asking participants to reflect on their collegiate social and educational development, we unearth contributing factors to these individuals' success both in college and in their professions to date. Respondents desired much more in-school training and…

This study was designed to determine the marketing strategies used by Texas public school districts, the factors influencing changes, and the extent to which districts are intentionally developing a market niche to attract families. The research was guided by three questions: 1. How do independent school districts in Texas market their schools? 2.…

This case study describes funding, capital management, and public relations of the University of Houston and its implications for Chinese universities.

In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a…

Broaching the subject of student-athletes on social media is liable to cause many institutional leaders, communications officers, and athletics directors to reach for the antacid. The speed and reach of social media, particularly Twitter, combined with the youth and bravado of student-athletes can damage reputations and tarnish university brands…

The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

The Invaders of Texas program is a successful citizen science program in which volunteers survey and monitor invasive plants throughout Texas. Invasive plants are being introduced at alarming rates, and our limited knowledge about their distribution is a major cause for concern. The Invaders of Texas program trains citizen scientists to detect the…

THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND…

The purpose of this study was to investigate the attitudes of 81 teachers and 43 site administrators about the classroom instructors public relations role. This research was completed in two school districts in Texas during the spring semester of 2000 using an instrument developed for the study. Findings show that: (1) classroom instructors and…

Despite time restraints and lack of training, principals are responsible for mounting some kind of public relations effort in their schools. This article provides a checklist for building a successful campaign, including polling staff talents, reaching out to the community, obtaining district assistance, and making the right approach. (MLH)

Describes four-step process suburban school district in central Texas used to hire a new superintendent: Collaborate with all stakeholders, create a profile based on stakeholder input, communicate the profile to a broad base, and interview candidates with a clarity of purpose based on the profile. (Contains 22 references.)(PKP)

In this article, the authors explore this new level of tribal political sophistication and how the tribes sought to pressure state legislators by pursuing a public relation campaign centered on issues of economic interest and sovereignty. Though they have been unsuccessful in recent legislative sessions, there is evidence of a growing…