In this HEPI debate paper on the media and higher education, Rosemary Bennett provides a commentary on the interaction of the two sectors and proposes ideas on how universities might best engage with journalists to promote themselves and their research. [Foreword by Adam Tickell.]

An ongoing debate is centred around the question of how we can understand the value of university credentials in accessing jobs. We know that occupations are strong determinants of which skills, knowledge and abilities are utilised in work but we do not know enough of how occupational contexts shape what university degrees represent to employers…

Today's academic staff and students are faced with increasing challenges including respective delivery and development of essential subject-specific content, research and diverse transferable skills for future employment. To meet these needs, we piloted an academic and Media Relations delivery partnership focussing on developing science…

Scientific institutions are increasingly embracing values of inclusivity and public engagement, but how do these two dimensions intersect? Science festivals have rapidly expanded in recent years as an outgrowth of these values, aiming to engage and educate the public about scientific topics and research. While resources invested in public…

The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…

This report presents findings from the 2016 Ross-CASE Survey of Philanthropic Giving to Universities in UK. The project was conducted by CASE Europe and funded by HEFCE and the Ross-Group. This year's survey comes at a time of great change for the UK charity sector. The historical trend data of previous surveys will be invaluable in helping…

Purpose: Focusing on the specific context of two European old industrial regions--South Yorkshire (UK) and North Region of Portugal--this paper aims to identify and conceptualise a set of relational capabilities that business leaders perceive to play a key role in industrial rejuvenation. Design/Methodology/Approach: A qualitative research design…

Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical,…

As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

One common way of conceptualising recent changes in university governance is by stating that the universities are being pushed towards a market-like setting where the uniqueness of each university's strategy and capacity for introducing organizational change is seen as necessary to improve the functioning of the university. We argue that the…

It is widely accepted that learning to use sources is difficult, especially for international postgraduate students, but to date, few longitudinal studies have been carried out in this area. Therefore, this two-year UK-based study aims to help fill this gap by examining the source use of three Chinese postgraduate students of business, technology…

In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…

CASE has conducted salary surveys to track trends in the profession and to help members benchmark salaries since 1982. Following CASE's major overhaul of the survey instrument and data collection system, CASE Europe fielded a European version of the salary survey for the second time in October 2012. All individual CASE Europe members at colleges,…

Reflecting two students views on this summers riots, Tom Young locates the riots as a symptom of 20th century consumerism. Tracing the historical development of public relations and advertising with the rise of one of the 20th century's least known and most influential figures "Eddy Bernays", he asks the question--who's really to blame…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…