Examined the publicity and media strategies of semi-public organizations in Britain, generically categorized as quasi-autonomous non-governmental public bodies ("quangos"). Higher education institutions are among these. Findings showed that critics' claims about the introspection of these organizations are overstated; most recognize…

The Miscellaneous section of the proceedings contains the following four papers from the Media and Disability Interest Group, Public Relations Division, and the Visual Communication Division: "Technology and the Knowledge Gap: Two Barriers to Distance Education for the Person with a Disability" (Jeffrey Alan John); "Hoddle's…

Presents a review of the developments which led to the establishment of the public-relations occupation in Britain. Discusses themes of democracy and totalitarianism, propaganda, bureaucracy, and professionalization. (RS)

A study examined the preferences of British teenagers for names of higher education institutions, including the use of terms such as "academy, college, college of higher education, college of arts and sciences, institute, or school," and geographic, religious, royal, or personal names. (MSE)

Development of a mission statement for adult education in Britain could parallel the strategy used by the Arts Council: circulating discussion documents and inviting comment and debate leading to a definitive statement addressing the renaissance and the crisis in the field. (SK)

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…

Reviews efforts of Britain's Committee on the Public Understanding of Science (COPUS) and identifies specific initiatives of the program. Evaluates aspects of the Royal Society's report and examines the status and future direction of the program in enhancing the public image of science. (ML)

Describes a school's attempt to increase local community involvement in all levels of school life through a "Community Week" format. Project goals and the daily events for the week are explained and program results are reviewed. Implications for future involvements are also discussed. (ML)

The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…

Presents project possibilities for students (grades one to five) to experience different and unfamiliar aspects of local life related to the theme of health and welfare. Suggests sites to visit, agencies to contact, and topic areas of a social and educational nature. Concluding statements express the success of this week-long program. (ML)

This manual is designed to support college management teams in Great Britain in the planning and delivery of effective learning opportunities for unemployed people, within the context of changes in the economy, labor market, and education and training policy. Section 1 discusses the context of these changes, and key issues for college planners are…

A feasibility study to gauge support for a Further Education (FE) Marketing Unit provided information on FE's image. Many persons occupying positions of authority in FE colleges in Britain see FE as possessing a negative image. Another group stresses the lack of any image whatsoever. Despite the difficulties colleges experience in recruiting from…

The conferences were part of a series on the development of the field of postsecondary education in Britain. Proceedings of the first conference, on the college and its community relations, include: what do we mean by community? (M. Stacey); analyzing the environment (C.M. Turner); education and society (D.F. Swift); the Bradford idea (J. Sudell);…

The History Division of the proceedings contains the following 13 papers: "Repositioning Radio: NBC & the 'Kitchen Radio Campaign' of 1953" (Glenda C. Williams); "The 'Poor Man's Guardian': Radicalism as a Precursor to Marxism" (Eugenie P. Almeida); "Magazine Coverage of Katharine Meyer Graham, 1963-1975" (Mary…

A British project examined the level of awareness of the Department of Continuing Education's adult program, Open Studies (OS), in Lancashire and South Cumbria. It assessed what the public and ethnic minority groups thought about accreditation of courses, which segments of the public would be interested in accredited courses, and what prices…