Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

Wisconsin school district superintendents faced with the need to fund capital improvement projects through a school finance bond referendum need support. Information regarding the factors related to a successful referendum in Wisconsin is limited. This mixed methods study examined the factors associated with successful bond referenda in Wisconsin…

A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

Teach for America (TFA) is perceived as a major player in the education wars over the future of public schools, and a key ally of those who disparage teacher unions and schools of education, and who are enamored of entrepreneurial reforms that bolster the privatization of a once-sacred public responsibility. But what exactly is TFA's role in these…

Presents the findings from a study done in Wisconsin on the extent to which school districts have developed guidelines for policies for dealing with school and news media relationships. Includes three tables. (MD)

Beloit, Wisconsin's, techniques for good publicity include excellence award patches for students, student-announced radio messages, a yearly newspaper advertisement listing student and staff honors, a teacher of the month program, a staff picnic, district T-shirts for staff's babies, and a club for staff with 25 years' service. (MJL)

The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

The committee for Vocational Agriculture Pilot Programs in Wisconsin was appointed in 1967; this report analyzes the impact of five years of pilot programs on Wisconsin's vocational agriculture as a whole. During this period, the committee granted funding to 34 vocational agriculture departments in the State. A wide variety of programs were…

South Carolina's successful comprehensive school plan to develop and maintain public support for its school reform package, the Education Improvement Act, is offered in this paper, which focuses on the necessity of public support for successful reform. Key components of the plan are described, which include timing and public interest, state…

The theme of the Fall 1974 conference of the Wisconsin Association of Foreign Language Teachers was "Foreign Languages and the Changing Curriculum." The 250 teachers who attended were given a questionnaire aimed at identifying needs and areas of concern to foreign language teachers. They were asked to: (1) identify the most serious…

The Wisconsin Council on Vocational Education held a public hearing on perceptions of vocational education in Wisconsin on April 26, 1988. Participants were invited from a broad-based spectrum. In addition to press notices, approximately 250 invitations were mailed to potential participants, resulting in oral and/or written testimony from 63…

A survey of the Janesville Public Library was undertaken to (1) facilitate the reorganization made possible by a new building and (2) prepare for possible expansion to county library service. A three-member team surveyed the library's administration, organization and services, studying library records and annual reports and using accepted library…

Developed by the Task Force on Public Library and Library System Standards and Guidelines, these general standards are designed to give local planners a useful tool with which to assess their own unique programs of service and establish direction for future development. A section on planning and the public library considers (1) imperatives for…

The collection of readings and ideas in this booklet are intended to help school districts in developing and maintaining a public relations program. The first section, concerning policies and programs, contains articles about the need for good public relations programs and how to establish them and sample memorandums concerning school…