Public participation in a range of efforts which have community impact has been used successfully and has been extensively investigated. This study sought to use the case of the heritage conservation of the State Theater in North Point, Hong Kong, a building of cultural interest and architectural merit, employing the Theory of Communicative…

Higher education (HIED) presidents face a wide variety of competing demands and pressures. High emotional intelligence (EI) has been found to be effective in good leadership, but few studies exist which examine HIED presidents' EI. This quantitative growth model study attempted to expand the understanding of EI and its source of change among HIED…

This study purposed to understand the essence of crisis in higher education and to guide educational leaders on pre-crisis strategies to lessen the damage if a crisis were to occur. Additionally, this study sought to make an easier transition for post-crisis management and maintain positive relations with stakeholders and the community. Crises in…

The traditional nature of higher education, the permanence of its structure and function, has allowed many universities to act with a degree of invisibility, a reluctance to change with the times, though the evasion of public purview is more difficult in a regional institution so dependent and interconnected with its local community. This…

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today's fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and…

Alumni's engagement and contributions are mission-critical to a university. Alumni's role can be both financial as well as engagement in promoting and supporting the university's vision, mission, and operations. In the case of HBCUs (Historically Black Colleges and Universities), alumni members also play a significant key role in communicating the…

Drawing on a qualitative review of historical artifacts, the author explores the birth and rise of the American Association of College News Bureaus and its successive organizations. The author performs a historical study, interlacing an interpretive biographical lens and rhetorical theory. The study seeks to determine what formative events and…

This research study was meant to examine the extent to which public relations messaging in select religious-affiliated private higher education institutions align with the institution's individual mission statements. Each institution was explored as an individual case. The cases were comprised by examining three religiously-affiliated higher…

The purpose of the study was to examine elementary school administrators' practices and perceptions of using social media to communicate with stakeholders and explore recommended social media communication practices to build social capital. Data collected with the "Social Media as a Tool to Effectively Communicate with Stakeholders…

The purpose of this study was to explore the planning and creating of communication relationships between public schools and their respective publics to bolster perceptions of public education. To learn about local school systems, the public actively seeks information about these stories from media outlets such as newspapers, television stations,…

Purpose: Many recent articles discuss the increased marketization of higher education, but few examine whether such practices are executed at their optimum level of efficiency and efficacy. This study addressed the significant lack of research in this area and answers the central question of how optimally public relations and marketing departments…

This study was designed to determine the marketing strategies used by Texas public school districts, the factors influencing changes, and the extent to which districts are intentionally developing a market niche to attract families. The research was guided by three questions: 1. How do independent school districts in Texas market their schools? 2.…

This dissertation charts that growth of the profession of fundraising at American colleges and universities. Fundraising has been central to college and university operations from the beginning of American higher education; the fundraising professional, however, is a 20th century phenomenon. From their first campaigns to erect a building or…

Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to this problem in a 2012 American College President Study that found 51 percent of presidents in 2011 were 61 to 70 years old, up from 37 percent only five years prior. Eddy (2012)…

The purpose of this study was to examine how community college presidents successfully work with and through the media to advance their institutions. Four successful cases were studied. These success stories came from the list of Paragon Award winners selected annually by the National Council of Marketing and Public Relations (NCMPR) and be cross…