Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total…

This edition of the public relations annotated bibliography (approximately 950 entries) contains titles published in 1986 and 1987 and includes books, magazines, master's theses, and doctoral dissertations that pertain to the practice and analysis of public relations. Among the extensive list of topics covered in the bibliography are: (1) business…

Presents a 15-item annotated bibliography of conference papers and research reports published since 1987 concerning ethics in business communication. (SR)

Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

Designed for elementary and secondary school library media personnel, this fact sheet briefly outlines the need for and methods of public relations. The document emphasizes that because library media programs are vulnerable to budget cuts, the need exists to educate those making fiscal decisions on the role of these materials in the curriculum. A…

School systems have long recognized the need for public support and participation, but now many districts are renewing their commitment to strengthen the ties with their communities. To build community support for schools that facilitates student achievement, school boards are developing communication strategies that routinely reach diverse…

Reviews ERIC documents that could be helpful to educators interested in promoting a positive public image. (FL)

Uses information from the ERIC system to show educators how to promote a positive public image. (RL)

Institutional stature, its development and determination, and strategies for its enhancement in colleges and universities are discussed. Focus is on the fundamental dimensions of stature, how it is affected by the external environment, and what colleges can do to improve it. Chapters are as follow: "Definition and Dimensions of Stature" (higher…

Chapter 8 in a volume on school leadership, this chapter is a revised version of "Communications in the Open Organization." It offers suggestions from a number of authorities for administrators who want to learn how to communicate more effectively with a variety of groups within and outside the school. It begins by explaining the human…

The adventure of adventure education comes in the testing of oneself, in putting self against the environment and in striving to overcome the environment through personal skill. Unfortunately, instead of perceiving the risks in terms of physical and psychological challenges, many schools and other organizations perceive them in terms of liability…

Because of its pervasive "image problem," vocational education (VE) is not being given high priority by leaders of the new vocational education school reform movement and it is being forced to compete against others in the arena of education for a shrinking student population and scarce resources. Like other service industries, VE has…

This handbook, based on a questionnaire concerning operation and management issues submitted to each ERIC Clearinghouse during Spring 1981, presents satisfaction ratings for the major areas of ERIC Clearinghouse operation, lists the problems identified in particular areas of operation, and presents the solutions to the identified problems…

A discussion of institutional stature in higher education focuses on its development and determination and strategies for its enhancement. The central theme is that although colleges and universities are affected by trends in the external environment, they can plan, respond, act, and organize themselves to improve their stature. The report…

This Digest details how one professor of public relations has developed and put into practice a class in "cyberspace." The Digest first provides background on online communication techniques and the explosion of online teaching at the university level, and then tells how a professor, with the help of a summer grant from her university,…