Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding and ability to apply message design concepts in an unfamiliar context. Students will work…

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

Courses: Strategic Campaigns, Advertising/Public Relations Campaigns. Objectives: The purpose of this semester-long project is student application of research-based strategic communication strategies and techniques used in executing a professional strategic communication campaign for a client.

The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

Describes a strategic program planning matrix system that enables practitioners and public relations students to analyze the public relations problem, isolate the central difficulty, establish appropriate goals, develop objectives, design a plan, and evaluate it. (SR)

The advertising, marketing, promotion, and positioning of technology education programs have become increasingly important. Yet the rewards of promoting a program will not only bring more students and resources to the classroom, it will also bring support on a larger scale, resulting in added resources to help all students become more successful.…

Like the other books in the A-Z series, this book provides practical tools and activities that can be used immediately to improve your practice. This guide offers specific strategies that will help you become a more effective principal. There are 26 chapters in this book, one for each letter of the alphabet. Contents include: (1) Achievement is…

Describes the use of the W. D. Snodgrass' poem "The Campus on the Hill" and the last segment of James Burke's BBC television production "The Day the Universe Changed" in a public relations class to facilitate the development of critical thinking skills and to provide a context within which students examine their understanding of public relations.…

Argues that usability research has particular relevance for enhancing the effectiveness of websites. Examines the nature and value of usability research, and the elements of an effective website based on usability principles. (SR)

Outlines the use of performance contracts in a college course on public relations. (RL)

This activity helps students understand the relationship between public relations (PR) writing and news writing by demonstrating how PR material gets used in the production of news stories. Considering that "more than 70 percent of daily newspaper copy emanates from PR-generated releases," it is important for students to learn how PR professionals…

Suggests ways that teachers can develop activities for March, Youth Art Month, which will focus public attention on the values of art education. (Author/SJL)