Journalism historians in recent years have made good use of agenda-setting theory in research, but there has been one drawback: in concentrating on the political and economic views of publishers, editors, and reporters, the agendas of those working behind the scenes, the public relations men and women have been overlooked. The public relations…

Recounts the author's experiences in 1951-52 when assisting in the nomination campaign for Dwight Eisenhower as Republican candidate for United States President. Discusses the application of public relations tools, devices, and techniques to advance the Eisenhower cause. (SR)

Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Describes (prompted by Pete Rose's unsuccessful challenge to the authority of the Commissioner of Major League Baseball) the creation of the Commissioner's office in 1921 by Albert Lasker, an advertising and public relations genius, to deal with the public relations problem facing baseball in the wake of the 1919-20 Black Sox scandal. (SR)

The need for an active public relations program for physical education is expressed, and a brief history of promotional activities generating public support is given. (LH)

This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

From 1931-1944, Future Farmers of America made 157 radio broadcasts to acquaint the public with the organization's activities and its contribution to the war effort; these shows inspired state affiliate broadcasts. Membership grew from 60,000 to 80,000. (Contains 22 references.) (SK)

Presents a review of the developments which led to the establishment of the public-relations occupation in Britain. Discusses themes of democracy and totalitarianism, propaganda, bureaucracy, and professionalization. (RS)

A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

Addresses the issue of the history of scholastic journalism. Profiles the Florida Scholastic Press Association, an organization of more than 400 student publications and broadcast programs, dedicated to educating, training, and supporting scholastic journalists and advisers. Describes publicity efforts to recognize such an organization. (PA)

Albert Einstein and the Emergency Committee of Atomic Scientists (ECAS) conducted a reform-based public communication campaign for the international control of atomic energy after the Second World War. The Committee raised funds and sought publicity for its proposed solution to the problem of war and the management of peace. Its solution was the…

The pro-German American newspaper "The Fatherland," published shortly before the United States entered the First World War (1914-1917), displayed a failure of public relations in terms of defining and offering themes likely to convince a target audience to side with Germany. By looking at a public relations campaign undertaken by the…

Professional literature on American higher education is vast and varied. Bibliographic items on college and university administration alone indicate that perhaps twenty thousand books, pamphlets, and magazine articles have appeared in print since 1950. Because the range and quality of the literature on university administration are so great, the…

Documents the rise and fall of public relations in public-administration education through a content analysis of textbooks. Notes some early signs of renewed attention. Suggests reestablishing public relations as a valuable part of contemporary public-administration education. (RS)

A study examined public relations aspects of the police confrontation and bombing of the revolutionary Black group, MOVE, in Philadelphia, in which 11 persons were killed, 250 were left homeless, and 61 homes were destroyed. It explored if and how race affected the crisis and whether Black media and general media were treated differently. City…