Cultural diversity is a topic that has been taught across disciplines, but the pandemic has made it more difficult for universities and colleges to teach and discuss it when active interaction is limited in the classroom setting. The difficulties and challenges observed in communication courses, including advertising and public relations, brought…

A school district's need to satisfy the school community's expectations for current, accurate information and manage a social media presence has increased the necessity for superintendents to employ public relations professionals. As such, these professionals are a recent addition to many school districts' administrative teams. However, few…

Among the challenges faced by work-integrated learning (WIL) educators, recruiting, selecting, and retaining outside organizations as 'clients' or 'community partners' to work with students looms large. The gap between classroom needs and professional practice often leads to a tangle of unrealistic expectations. These challenges grow even more…

A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Public relations is described as a major that allows for and encourages creative expression and that…

Viewbooks are an important medium by which institutions of higher learning entice students to matriculate. Indeed, an entire industry exists to aid institutions in the design and production of these publications and college and university admissions and public relations professionals spend a significant amount of time and money fashioning…

This review of literature identifies the primary writings and research related to how higher education institutions operate government relations offices. These offices are defined by their mission and role of interfacing between institutional needs and officers and public officials. The review first reports the literature related to public…

Reviews several popular definitions of public relations; explicates the shared elements and assumptions inherent in these definitions. Presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism. Looks to stimulate questioning and self assessment and to introduce alternative goals, ideas, and…

Advocacy for the counseling profession has received little systematic attention. A national plan for advocacy is needed, the effectiveness of which depends on achieving consensus concerning professional identity, promoting a positive public image, establishing effective intraprofessional and interprofessional collaboration, and obtaining the…

States that issues management has been around for 20 years, but has failed to achieve the widespread attention it deserves. Offers possible reasons for its failure, including being a victim of its own success. Provides an updated literature survey on the subject. Reviews how public policy process works and how issues develop. Describes various…

Discusses a survey of Midwestern state legislators showing that legislation calling for the licensing of public relations practitioners faces an upward struggle for enactment. Describes a poll of Wisconsin lawmakers indicating that requirements for registration or certification fare best, claiming that licensing is a last resort measure. (JD)

Notes that disputes are seen as much less confrontational, much less zero-sum games in Canada than in the United States. Interviews 15 communications and public relations practitioners and professors with experiences on both sides of the 49th parallel and reviews relevant literature. Concludes that the greater acceptance of two-way symmetrical…

Reviews the growing body of literature on issue management and surveys the top 21 "Fortune" 500 industrial corporations of 1985. Offers a definition of issue management which may provide a common framework in which issue management may be correctly understood and recognized. (MS)

Argues that scholars from other communication disciplines could learn much from public relations research. Discusses public relations research at the micro level (individual public relations programs), the meso level (managerial), and the macro level (what makes excellent public relations possible). Offers an integrative theory explaining the…

Research shows that partnerships have become crucial to long-term organizational success. Benefits and constraints of partnerships are outlined. A second research article on pricing shows that establishing and advertising an anchor price helps consumers understand increases and discounts. Implications for camp management are discussed. (SAS)

A chronological history of major public relations organizations in the United States is presented in this paper. Following an overview of the public relations profession, the paper traces the development of several sporatically formed organizations, starting with the Financial Advertising Association in 1915, and leading to the largest…