Predicated on the idea that many scholars will come into contact with the media during the course of their careers, this guide addresses the "rules of the game" for academics when dealing with the media. The guide demystifies the workings of the press and other media and offers concrete, practical advice on how to work effectively with…

This monograph synthesizes the laws and regulations that form the basis of the right to representation in the court of public opinion by all who would seek to influence public and private decisions. It expresses the framework of human and social values that underlie this constitutional freedom and that give public relations and other management…

Although business and industry have long used annual reports to bolster their public images, colleges would do well to look there for ideas on how to produce first-class annual reports. Magazines and newsletters for further reading and a list of institutions interested in exchanging ideas are provided. (MLW)

Suggestions are given in three development areas: training new employees (functions and related areas to cover); references for new staff (recommended reading, information clearinghouses, and publications to stay informed); and staff management (characteristics of successful fund-raisers and development offices, and performance evaluation). (MSE)

In 1985, the American Association of School Libraries declared April as School Library Media Month. The New Hampshire Educational Media Association (NHEMA) Board chose April 17th as the day for all New Hampshire school library media centers to focus on the role that they play in the total school program. This booklet suggests a wide variety of…

A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter;…

Presents a checklist of student-government advisers' responsibilities governing bylaws, organization, section or appointment guidelines, job descriptions, committees, meetings, attendance policies, decision making, problem solving, public relations, goals, communication methods, training, budgets, fund raising, advertising, and other matters. A…

This guide is intended as an aid in producing effective institutional publications. It addresses: communicating through publications; organizing the publications office; editing and writing techniques; buying printing; the catalog; recruiting and career materials; publications; organizing the annual report; faculty, student, and other handbooks;…

An annual report of the conditions of higher education in the United States for 1986-1987 is presented. The 16 sub-sections are as follows: (1) introduction; (2) principal sectors of higher education (four papers, on research universities, liberal arts colleges, community colleges, and state colleges); (3) issues (15 papers, e.g. academic…

This textbook reviews the principal concerns within each of 13 major responsibility areas in school business administration. The first chapter assesses the political, social, and economic context in which schools function and school administrators work. The role and function of the school business administrator within this context is addressed in…