Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Likens the role of a public relations practitioner to that of a lawyer, as an advocate in an adversarial society. Argues that this role justifies the distribution of "selective truth," relieves the public person from the obligation to tell "objective truth," allows for ethical persuasion, but does not delineate the parameters of ethical behavior.…

Examines lying, deception, and concealment in philosophy and humanities. Relates these three concepts to notions of veracity in public relations. Argues that lying is unacceptable in most situations but that deception and concealment are justified when harm and relationship are considered in some dilemmas. Examines the Public Relations Society of…

Argues that usability research has particular relevance for enhancing the effectiveness of websites. Examines the nature and value of usability research, and the elements of an effective website based on usability principles. (SR)

A benefactor's business practices, involvement with political groups, or personal activities can bring protests and negative publicity to a college and raise ethical questions about accepting some donations. (Author/MSE)

Suggests the existence of a third major organizational role for public relations: "communication executive," composed mainly of corporate senior vice presidents of public relations and communication who report directly to CEOs. Reports on a survey of those in this role, and shows that communications methods used five years ago to…

Presidential campaigns in the last decade have provided evidence of the rising influence of the mass media campaign and of campaign consultants. The media, through their power of access to the people, manipulate the public's recognition of a candidate by the amount of coverage given. Newspaper endorsements and the reporting of media-conducted…

Susan Young, wife of the chancellor of the University of California at Los Angeles, is seen as the quintessential college president's spouse, choosing to devote herself to her husband's job. She believes the female spouses of college presidents deserve more recognition and was instrumental in pressing for spouses' benefits. (MLW)

The principles used by college presidents in enhancing their institutions' images are outlined and illustrated in profiles of the presidents' roles at the University of South Carolina, Trinity University, Tuskegee University, and the Community College of Philadelphia. (MSE)

Presents a format for designing and running workshops to train personnel employed in positions of high customer contact, focusing on the practice of patron contact skills, i.e., communication with problem patrons. Describes opening exercises, attitude exploration, integration skills and attitudes, stress management, and evaluation. (WAS)

On becoming president of the University of Miami, Tad Foote began a long-term campaign of media access, making a point of being both honest and available. His experience as a former journalist helps him both understand the needs of news editors and write articles himself. (MSE)

Since 1985, when Memphis State University was cited as having the lowest graduation rate in the nation for basketball players and was accused of exploiting Black athletes, academic and athletics administrators have instituted a strict academic support program for all athletes, with encouraging results. (MSE)

Chronicles development and production of television series, "The Counseling Forum," that deals primarily with mental health counseling issues for broadcasting on Public Broadcasting Service, educational, and cable stations. Provides specific steps that mental health counselors can follow in development and production of television series as public…

Outlines briefly the history of this special issue on education in public relations, noting that its articles represent summaries of the work and findings of the National Communication Association 1998 Summer Conference. Notes the structure of the task force and task teams which carried out the work of the conference. (SR)

Public relations practice in Thailand has developed from a primarily persuasive, one-way communication in the 1930s toward a two-way communication in the 1990s, with practitioners making increased use of management and research skills. Public relations education in Thailand began in 1965 at Chulalongkorn University. Currently, public relations…