This article analyzes the experience of teaching a foreign language in the field of "Advertising and Public Relations." Taking into account the specifics of the process of training specialists in advertising and public relations, to form a communicative competence that allows graduates to act in the field of public, professional…

This paper, which was given as the Dudley Allen Sargent lecture at the 2012 conference of the National Association for Kinesiology and Physical Education in Higher Education, discusses the politics of physical education. It examines how both national politics and local/campus politics affect the discipline. Drawing from the history of national…

Journalism historians in recent years have made good use of agenda-setting theory in research, but there has been one drawback: in concentrating on the political and economic views of publishers, editors, and reporters, the agendas of those working behind the scenes, the public relations men and women have been overlooked. The public relations…

It is time to address the nature of excellence within the public relations profession. The following ten proposals can guide the profession in its search for the meaning of excellence: (1) to determine the meaning of excellence, and whether public relations practitioners desire to transcend or exceed the norms of conduct; (2) to study excellence…

Noting the lack of a widely accepted definition of public relations, this paper discusses several definitions that have been formulated and dismisses them as inadequate and fraught with understatement. It then suggests that a more appropriate and satisfactory approach to the problem might be to think of public relations as an immature and…

Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

This report presents transcripts of speeches delivered at a conference intended to relate some effective uses of communications media in public relations programs. Topics included: (1) communications in industry; (2) media and public relations--a representative view of the army, defense department, and government; (3) relating to the public…

Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)

Ground rules need to be recognized in order to make the contributions of public relations volunteers successful. Before beginning, public relations volunteers needs to know what the organization expects of them. Volunteers also should: identify the resources available to them; define and identify the tasks that apply to the specific situation;…

A novel fundraising approach for a nonprofit school for handicapped children in Hawaii includes bed racing, donation of entertainers' time for a concert, and a parade featuring children from the school. The fundraising event is also viewed as a way to fund unserved children with subtle learning problems. Suggestions are made for successful…

This speech suggests that public radio stations should examine and use the techniques employed by commercial stations to increase their listening audience--creative promotion based on community involvement and participation. Some examples are included. (SC)

While comparisons of public relations practitioners and attorneys remain attractive among practitioners and scholars searching for evidence of public relation's emergence as a profession, practitioners would be better served by emulating physicians in their "healing" role rather than attorneys in their "advocacy" role. Public…

Sport in general has long had ties with commercial interests, the most popular and widespread involving publicity. Intramural sports programs, however, have not cultivated many commercial involvements in publicity. The approach in intramural sports advertising is simple. A commercial interest pays for space or time in a given communication media…

The 1987 Foundation for Public Relations Research and Education lecture asserts that the basic and fundamental principles of public relations remain unchanged and that strategic communication is still the main activity of the field. (MM)

Discusses the evaluation and redefining of services in the four resource centers of the British Columbia ministry of consumers and corporate affairs in terms of economic feasibility and ministry objectives. (CHC)