A new college president discusses his decision to have an inauguration ceremony and outlines the steps leading to it, emphasizing campus and community relations and involvement and planning for a dynamic and well-received event. (MSE) PUBTYPE-141

The "third stage" of corporate development, in which business firms seek ways to serve society, is described. In 1980, corporations became the largest single identifiable source of giving in the United States. (Author/MLW)

While mega-goal fund raising campaigns are an increasingly popular strategy, the nature of the comprehensive campaign can be confusing to constituents. Trustees must be able to explain the goal, or the campaign might lose credibility. (Author/MSE)

Obsession with institutional image, encouraged by the yearly rankings published by a major national news magazine, has led many colleges and universities to use questionable statistics to bolster public relations efforts. Manipulative reporting goes beyond standardized test scores to include athlete graduation rates and any other image-enhancing…

The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

A media policy, it is suggested, should: (1) focus upon the president and the board chair; (2) be written; (3) be made available to the public; (4) be of professional quality; and (5) convey respect for the media. (MLW)

Issues of public concern for higher education are identified: quality of higher education; opportunity and choice for all qualified citizens; price and cost of higher education; public understanding of the purposes of higher education; and higher education's relation to the workplace and economic development. (MLW)

Possible advisory committee roles and responsibilities, and some examples of these in action, are described and discussed. Included are the Indiana State Advisory Council on Vocational Education's recommendations for maintaining an active advisory committee, which are based on the assumption that a board can be effective only if it receives…

Outlines the role of the board of trustees in college collective bargaining including the board-president relationship, appointment of the chief negotiator, and information needed before bargaining. Responsibility for setting a positive tone, preserving flexibility, and full disclosure of information are emphasized. (JT)

The role of the college president is described as that of "the solitary singer galvanizing a people to noble, even heroic action by the power of Their Story." The president spends his or her life trying to embody and fulfill the dreams, hopes, and aspirations of the college. (MLW)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Uniform reporting standards and better communications about how college development campaigns and endowments benefit the institutions can thwart public resentment of higher education fund raising. Institutions must be scrupulously honest and fair minded in reporting gifts and assure that the public knows the reporting is ethical. (Author/MSE)

With emphasis on the need for careful preparation for collective bargaining, guidelines are given for trustees: the demand for union recognition, the adversary process, choosing the negotiation team, preparing for negotiations, contract provisions (language items), dealing with impasse, and public relations. (JT)

The chancellor of the University of Nevada system believes in the personal approach--corporate executive officer to corporate executive officer--to cement the types of corporate-campus arrangements that both partners find profitable and beneficial. (Author/MLW)

Eighteen suggestions are provided that might make life easier for the traditional president's spouse who plays a role of deep involvement in the life of the institution. They include: planning, developing a list of activities, being visible in the community, developing a personnel file. (MLW)