The role of H.J. Smith in the organization of the University of Chicago's public realtion's office. (HS)

College news service men need to change their methods of approach to become more effective in their jobs. (HS)

There is a definite role for the public relations officer in union negotiations between the faculty and administration and special public relations approaches may have to be developed to cope with the situation. (Author)

Indiana University - Purdue University at Indianapolis merged under a single administration of all the schools, divisions and programs. (Editor)

The impact of communications for the future is discussed, including implications for higher education. (PG)

The public relations director at Syracuse University answers questions from the university news bureau concerning: the various publics of college public relations, activism, athletics, alumni participation, faculty response, and trustees. (PG)

Gives 7 principles to help higher educational institutions continue to be service-oriented. (PG)

The public relations person is the principal agent in preserving humaneness in the dialogue between the campus and the community. (Editor/HS)

College and university publications directors are being forced to change the direction of their products because of economy and changing audiences and tastes. (HS)

Five imperatives of university public relations: perspective, creativity, planning and programming, reporting and personal growth. (Editor)

Colleges should continue to be the manufacturers of conceptual tools and the sources of knowledge renewal, creative criticism, and reflective learning. Overzealous innovative attempts that ignore these functions are bound to become vacuous. (Author/PG)

Presents 10 points describing public relations in higher education, a historical perspective of public relations in higher education, and 3 survey possibilities to establish the basic facts and subsequent activities to achieve goals between institutions of higher learning and the public. (Author/PG)