Presents some guidelines to help school officials perform and look their best on television. (IRT)

Provides some replies to reporters' questions that can guide the administrator toward a smooth exit from a tight spot. (Author/IRT)

Describes a public relations program involving the use of simple "one-minute message" cards developed by the Shawnee Mission School District in Overland Park, Kansas. The pamphlets are designed to contain concise information about the schools' achievements on a index-size card. (MD)

Advises superintendents to increase school visibility by writing a weekly newspaper column that communicates important school information, discusses school issues, recognizes educators' outstanding accomplishments, corrects false impressions or misinformation, and presents the human side of schooling. Several tips are provided for planning,…

To ease the pain of closing two delapidated high schools, the East Chicago (Indiana) City Schools threw a gala alumni farewell party. To organize a similar event, superintendents should galvanize staff, win the school board's support, publicize the event, involve the community, use incentives to boost attendance, encourage creativity, and keep a…

Offers guidelines for instituting an effective public relations program at the building level. Includes a checklist for evaluating a school's present program. (WD)

Principals desiring to obtain their schools' share of available grant money must direct the grant-writing process. After mastering basic principles and vocabulary, principals should form a grant proposal team, tend to public relations, share important data with team members, identify matching funds and in-kind services, contact the funding…

Angered by the poor press given his district and the nation's "feeble education system," the superintendent of Aurora (Colorado) Public Schools developed distinguished visitor tours to acquaint alleged critics with what the schools are offering. Visitors were impressed, and a mill increase passed shortly thereafter. (MLH)

Describes how Elyria (Ohio) Schools passed an $8 million school levy in five months. Highlights successful techniques used in fundraising, publicity and advertizing, registering voters, creating a citizen speakers' bureau, obtaining editorial and church support, canvassing, telephoning, involving students, and obtaining endorsements. Diverse,…

Provides a step-by-step explanation of a method that will help administrators decide which school to close and simultaneously provide evidence that the decision was made logically, prudently, and objectively. (Author/IRT)

To benefit fully from the consultants and guest lecturers hired to conduct inservice training for teachers, the McDowell County schools (North Carolina) cultivate a "red carpet" treatment policy for such visitors. Success depends on good two-way communication, efficient hospitality arrangements, administrative presence at workshops, and an…

A public information program that is comprehensive but not costly is within the reach of any school system. Twenty-two time honored tips are briefly described. (MLF)

Ways administrators can turn their interest in photography into an effective human relations program for their school systems. (MLF)

Offers school administrators tips for sharpening their public relations skills. Educators interviewed by the press should do research beforehand, answer practice questions, listen before speaking, admit ignorance, make every statement count, be circumspect, ask for a review copy, attend to follow-up, keep a clipping file, and maintain open…

Administrators offer advice on how to deal with the media. (IRT)