Considers the controversy between the pro-liberal arts and journalism/public relations advocates over the design of a public relations curriculum. (See CS 710 195) (RB)

Describes the use of the W. D. Snodgrass' poem "The Campus on the Hill" and the last segment of James Burke's BBC television production "The Day the Universe Changed" in a public relations class to facilitate the development of critical thinking skills and to provide a context within which students examine their understanding of public relations.…

Originally presented as a speech at the Association for Education in Journalism convention, this article discusses the role of journalism educators, the importance of freedom of the press, and the need for good public relations by the press. (RB)

Outlines the use of performance contracts in a college course on public relations. (RL)

Describes a technique for individualizing instruction in a public relations course that enrolls an average of 50 students each semester. (KS)

Summarizes students' and teachers' responses to a public relations internship program at North Texas State University. (KS)

Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

Discusses the factors that led to the creation of a public relations area and sequence at Austria's Salzburg University. Describes the curriculum and the degree requirements. (FL)

Emphasizes the importance of developing a public relations curriculum which provides students with a firm knowledge of theory. (See CS 710 194) (RB)

Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)

Reviews the types of programs that offer public relations courses and suggests that public relations practitioners be informed of the differences in depth and content of these programs. (KS)

Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…

Describes development of a Public Relations Advisory Council composed of practitioners for the purpose of evaluating the public relations program at the University of Florida. (HTH)

Classroom simulation can prove effective in improving the overall quality of a public relations course for nonjournalism majors by helping to blend theory with practice and by creating student interest. (HOD)