Determines whether the public knows of the newspaper ombudsman's role, and probes the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Finds that people who call the ombudsman are satisfied with the response to their complaint. (RS)

Concludes that public relations people view editors' newspaper positions fairly accurately but that the reverse is not true. (FL)

Reports that scientists prefer direct contact with journalists and believe that public information officers play a minor role in disseminating research findings. (FL)

Interviews with ombudsmen at 18 of the 22 United States daily newspapers that have ombudsmen programs reveal that programs were created for a variety of reasons: to raise the confidence of the reading public in newspapers, to help readers understand the intricacies involved in creating and maintaining the press, and to provide access to the press…

Reveals that under some circumstances, public relations activities have no relationship or "effect" on media visibility independent of the news value characteristics of the organizations for which they are working. (FL)

Describes research leading to a methodological model designed to help the United States Air Force Directorate of Advertising identify "opinion leaders" on high school campuses in order to focus a pro-Air Force advertising campaign. (KS)

Tests the appropriateness of the Grunig models of public relations for describing and predicting current public relations practices in the state government of Louisiana. (FL)

Identifies five reporter publics for corporate public affairs programs, some of whom are motivated by personal interests, others by institutional factors. (FL)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

Rural senators were found to be more accurate in assessing their constituents' opinions and were more likely to vote according to the wishes of their constituency than were urban senators. (KS)

Reports on a comparison of Colorado public relations personnel and newspaper journalists, which focused on demographic characteristics, professional orientation, job satisfaction, and attitude toward professional improvement. (GW)

Both news and public relations people have higher expectations for the skills and ethics of those involved with news media. (KS)

Measures the news coverage that has resulted from photo opportunities staged by United States presidents who have served since 1960. Finds that photo coverage of presidents in four major newspapers rose sixfold since 1960. (RS)

Describes a federal public relations program during World War I designed to create positive public opinion about the war. (RB)