At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…

Major disruptions to traditional academic learning have occurred since the onset of the COVID-19 pandemic, as most higher education institutions have shifted to online or hybrid course delivery. This virtual shift has significant implications for service-learning. In this study, we explored the impact of virtual service-learning on public…

Using a quasi-experiment, this research looks at grades and student satisfaction over the course of six semesters in a college-level writing class. Three of the classes were taught traditionally, and the other three classes utilized the flipped classroom concept. All classes were taught by the same instructor. Using independent samples t tests,…

This study describes the characteristics of fully online public relations and strategic communication master's programs offered by regionally accredited nonprofit and public universities in the United States. A website analysis of 53 programs reveals the types of institutions and academic units offering these programs, degrees offered, program…

Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management…

The COVID-19 pandemic affected teachers and students worldwide. In March 2020, more than 5,000 teachers reported feeling overwhelmed, sad, fearful, anxious, and worried. We evaluated those feelings through the lens of emotional labor using an explanatory sequential mixed-methods design. Results indicated that professors were experiencing signs of…

Many critics view "deontology" (focusing largely on the merits of an action itself) and "utilitarianism" (evaluation of an action based on its projected consequences) as rival approaches to ethical decision making. This survey of public relations students at three universities in the United States and one each in Hong Kong and…

The purpose of this study was to examine the role of ethics and service learning client work in public relations education. Interviews were conducted with students at three universities who had completed public relations client work. Findings suggest that ethics in client work involves honesty, respect, following personal convictions, bracketing…

This longitudinal pedagogical research investigates students' perceptions and learning outcomes by integrating web and social analytics--based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research course design. Results from the pretest before introducing the analytics learning assignment…

Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's…

Social media have affected daily activities, communication practices, and business practices throughout society. Social media are more frequently embraced in higher education as well. One indication of this growth is the fact that more than half of all teaching faculty use social media at least monthly for professional reasons, with professors in…

A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Public relations is described as a major that allows for and encourages creative expression and that…

Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…

Online learning is complementing and even replacing traditional face-to-face educational models at colleges and universities across the world. Distance education offers pedagogical and resource advantages--flexibility, greater access to education, and increased university revenues. Distance education also presents challenges such as learning to…