Descriptor
Source
| NASSP Bulletin | 79 |
Author
| Ascough, Larry | 3 |
| Ruffin, Santee C., Jr. | 3 |
| Armistead, Lew | 2 |
| Gelms, Kenneth J. | 2 |
| Martinson, David L. | 2 |
| Walker, John E. | 2 |
| Wherry, John H. | 2 |
| Allton, Judith A. | 1 |
| Ban, John R. | 1 |
| Banach, William J. | 1 |
| Barkelew, Ann H. | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 51 |
| Guides - Non-Classroom | 16 |
| Opinion Papers | 15 |
| Reports - Descriptive | 14 |
| Reports - Evaluative | 10 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
| Practitioners | 28 |
| Administrators | 9 |
| Policymakers | 2 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedRuffin, Santee C., Jr. – NASSP Bulletin, 1972
The author describes and discusses the principal's public relations responsibilities. (AN)
Descriptors: Administrator Characteristics, Communication Skills, Principals, Public Relations
Peer reviewedShaw, Robert C. – NASSP Bulletin, 1987
Lists 10 do's and don'ts for principals who must, on occasion, deal with the news media. (Author/MD)
Descriptors: Elementary Secondary Education, News Media, Newspapers, Principals
Peer reviewedWherry, John H. – NASSP Bulletin, 1981
Simple surveys can provide administrators with information on what employees want to tell the public and on what the public wants to know about the schools. On the whole, the public wants to know specific information about educational programs and activities. A list of typical kinds of stories is included. (Author/IRT)
Descriptors: Elementary Secondary Education, Organizational Communication, Public Opinion, Public Relations
Peer reviewedHanson, E. Mark; Henry, Walter – NASSP Bulletin, 1993
The use of strategic marketing processes typically associated with the private sector can benefit school systems' efforts to develop public confidence and establish guidelines for future development. This article introduces a conceptual framework allowing schools to progress systematically through needs assessment, community surveys, goal setting,…
Descriptors: Elementary Secondary Education, Marketing, Models, Private Sector
Peer reviewedBegel, Dave – NASSP Bulletin, 1990
As the experience of a Wisconsin high school shows, high school sports may be used as a positive public relations tool. Rules include keeping it clean, tying sports to education, remembering to feature girls' sports, considering alternative media, and avoiding the cult of the personality. (MLH)
Descriptors: Athletics, Basketball, Community Involvement, High Schools
Peer reviewedBarkelew, Ann H. – NASSP Bulletin, 1979
A checklist of tips principals can use to communicate with their various publics during collective bargaining and teacher strikes. (PKP)
Descriptors: Administrator Role, Collective Bargaining, Communication (Thought Transfer), Principals
Peer reviewedPfeiffer, Isobel L.; Dunlap, Jane B. – NASSP Bulletin, 1988
Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)
Descriptors: Advertising, Economic Development, Marketing, Public Relations
Peer reviewedLeibfried, Margaret – NASSP Bulletin, 1984
Describes the principal's role in fostering positive acceptance of special education in his or her school. Includes a reference list. (MD)
Descriptors: Attitudes, Disabilities, Elementary Secondary Education, Mainstreaming
Peer reviewedLitwin, M. Larry – NASSP Bulletin, 1979
A New Jersey school district uses a network of influential residents and/or business leaders in the community as part of its public relations program. (Author/MLF)
Descriptors: Citizen Participation, Information Dissemination, Principals, Public Relations
Peer reviewedEllison, Bonnie – NASSP Bulletin, 1979
A number of suggestions for applying proven advertising techniques to school public relations. (Author/MLF)
Descriptors: Administrator Responsibility, Information Dissemination, News Media, Principals
Peer reviewedArmistead, Lew – NASSP Bulletin, 1985
To counter negative news about education it is important to make sure that positive school activities receive their fair share of exposure in the news media. Presents tips on how to generate positive public relations. Includes a list of newsworthy activities ideas. (MD)
Descriptors: Elementary Secondary Education, Extracurricular Activities, Leadership, Newspapers
Peer reviewedWalker, John E. – NASSP Bulletin, 1983
Reporting on a survey of southwestern school principals' public relations practices, the author implies that training in public relations activities is needed to improve public confidence in education. A table of survey findings is included. (MD)
Descriptors: Elementary Secondary Education, Inservice Education, Principals, Public Relations
Peer reviewedKiernan, Owen B. – NASSP Bulletin, 1974
Author says that negativism must be countered with effective public relations and discusses several program pitfalls to avoid. (Editor)
Descriptors: Administrator Role, Principals, Public Relations, School Attitudes
Peer reviewedFelicetti, Richard F. – NASSP Bulletin, 1974
Article reminds us again of the basic principles of communicating not only hard facts but also feelings to various school groups. (Editor)
Descriptors: Administrator Attitudes, Administrator Role, Communication Problems, Communication Skills
Peer reviewedCarpenter, C. C. – NASSP Bulletin, 1974
Article describes some of the useful but often overlooked strategies for principals who are trying to put new ideas to work. (Editor)
Descriptors: Administrator Role, Communication Skills, Educational Philosophy, Educational Strategies
