Charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (Author)

Answers charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (See EA 504 731.) Author/JF)

Veteran newspaper reporter shares some rules for dealing with the press that should help schools get coverage. First rule is to notify local reporter well in advance of scheduled event. Developing good sales pitch when talking to reporters is helpful, as is being sensible about what constitutes a newsworthy event. Quick prepublication copy…

Education coverage, although steadily improving, is subject to the policies and whims governing the reporting, editing, and packaging of the news. Reporters emphasize events rather than trends, report administrators' rather than teachers' views, and overlook the effects that changes in children have had on the schools. This special report outlines…

Large state universities face two basic challenges--to be more effective in using resources and in setting priorities and to communicate what they can and cannot do while explaining what they need if they are to meet the multiple obligations that are thrust upon them. (Author/IRT)

Educators and educational organizations must work toward more effective communication on problem-oriented education with the American citizenry. (Author/IRT)

Describes the program the Michigan department of education mounted to improve the way in which the media report the results of the Michigan Educational Assessment Program, a program that tests the basic skills of all fourth-, seventh-, and tenth-grade students each year. (IRT)

Punitive accountability systems rely on eternally induced motives (avoiding sanctions) to improve low-rung educational performance. Community accountability uses information to bring the public and its schools together and improve total school performance. Emphasis is on positive, internal mechanisms to motivate performance and use of market…

Summarizes major opinion differences between the general public and professional educators uncovered in the April 1987 "Phi Delta Kappan" Gallup Poll. Educators differed regarding biggest problems; improvement progress; community school ratings; the voucher system; organized prayer; parental choice of curricular materials; physical…

A review of the Department of Education's Secondary Schools Recognition Program shows that exemplary secondary schools often have formed collaborative links with their communities. The five ways schools do this are: recruiting volunteers, aggressive public relations, attracting financial resources, school members volunteering in the community, and…

A survey of 215 parents of students in elementary or secondary schools in Abbotsford, British Columbia, revealed how parents received information about the schools, how they preferred to receive such information, what information dissemination methods they felt were most effective, and the extent to which they wished to be informed. (PGD)

In all fairness, administrators who have implemented innovative" programs should provide candid, down-to-earth descriptions and analyses of these programs to other educators seeking panaceas for educational ills -- only after such programs have been tried and found worthwhile. (EA)

Describes the statewide Kentucky Educational Foundation developed in 1984 to coordinate partnerships between business, community groups, and public schools. (MD)

Reports on a telephone survey of a sample of Ohio residents concerning their views of the schools and their sources of information on the schools. Among the implications was that educators should provide valid and reliable information through the mass media if they want to increase public confidence and trust. (Author/IRT)

This column is about a city with two tales--one of spin and the other of sputter. No matter who occupies the White House for the next four years, the past four have borne witness to some of the most ludicrous uses of taxpayer money ever, as the U.S. Department of Education (ED) has tried to spin its message on No Child Left Behind (NCLB) across…