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McGuffey, Amy R. – Journal of School Public Relations, 2012
In the past, school and college administrators relied heavily on advice from colleagues, largely because they had an internal orientation toward their work. As the social, political, and economic influence of external forces became more apparent, they learned to value input from a range of stakeholders. Robert Taft, former governor of Ohio, is a…
Descriptors: Stakeholders, Community Relations, Economic Factors, Administrator Role
Dahlinger, Philip J. – 1981
The term "Community Relations" is descriptive of the way of life for a school administrator in a small district where administrators are closer to the public. Community relations is more than just a steady stream of news releases or articles published in the annual town report. Community relations is (1) the total effort that an…
Descriptors: Administrative Principles, Administrator Role, Communication Problems, Community Relations

Gorton, Richard A. – Journal of Educational Public Relations, 1984
Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)
Descriptors: Administrator Role, Community Relations, Elementary Secondary Education, News Media
Chand, Krishan – 1984
A national study of superintendents reveals that most superintendents (89.6 percent) consider their relationship with the community to be very important, and most (63.5 percent) spend a great deal of time on that relationship. There is a positive correlation between the importance superintendents assign to their relationship to the community and…
Descriptors: Administrator Role, Community Attitudes, Community Relations, Community Role
Wolfe, Leslie G. – 1982
The materials in this manual are designed to help workshop leaders prepare for and present a workshop for school board members on how to contribute to improved communications between the school organization and the community. The workshop covers one process board members and superintendents can use when determining how to communicate school needs,…
Descriptors: Administrator Role, Board of Education Role, Boards of Education, Community Relations
SACHS, BENJAMIN M. – 1966
THE DEMOCRATIC EDUCATIONAL ADMINISTRATOR FORMS HIS DECISIONMAKING ON FIVE BASIC PREMISES FORMULATED FROM A STUDY OF THE NATURE OF THE DEMOCRATIC SOCIETY--THE SIGNIFICANCE OF THE INDIVIDUAL, THE MEANING OF GROUPS, THE PLACE OF ARGUMENTATION AND PERSUASION, THE ROLE OF POWER AND CONTROL, AND THE ASSUMPTIONS OF DECISIONMAKING. THROUGH A NUMBER OF…
Descriptors: Administrator Evaluation, Administrator Qualifications, Administrator Role, Administrator Selection
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1983
This module, one in a series of competency-based administrator education learning packages, focuses on specific professional competencies needed by vocational education administrators. The competencies upon which these modules are based were identified and verified through research as being important to the success of local administrators of…
Descriptors: Administrator Education, Administrator Responsibility, Administrator Role, Advertising
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1980
This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups of vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit G focuses on community relations. It…
Descriptors: Administrator Role, Adult Education, Advertising, Behavioral Objectives