Measuring administrative performance aims to determine the effectiveness of school management. For decades, academicians and scholars have not come up with a consensus on this determination including which variables be included. In this study, principals' administrative performance was looked into utilizing Fayol's principles of management and…

The purpose of this study was to explore the planning and creating of communication relationships between public schools and their respective publics to bolster perceptions of public education. To learn about local school systems, the public actively seeks information about these stories from media outlets such as newspapers, television stations,…

Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to this problem in a 2012 American College President Study that found 51 percent of presidents in 2011 were 61 to 70 years old, up from 37 percent only five years prior. Eddy (2012)…

The purpose of this study was to examine how community college presidents successfully work with and through the media to advance their institutions. Four successful cases were studied. These success stories came from the list of Paragon Award winners selected annually by the National Council of Marketing and Public Relations (NCMPR) and be cross…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

As an assistant principal of a middle school, cultivating and promoting a positive school culture is what the author believes to be one of his most important roles. Creating a positive culture is like taking care of a delicate flower. It takes constant care and maintenance to keep it looking healthy. One cannot just throw water at a garden and…

Superintendents know they work and live in a giant fishbowl. School board members, teachers, community members and the news media have been known to scrutinize what kind of vehicle they drive, who they socialize with outside of work, whether they drink alcohol, where they live and when they leave the house each morning. But when the harsh glare of…

In the past, school and college administrators relied heavily on advice from colleagues, largely because they had an internal orientation toward their work. As the social, political, and economic influence of external forces became more apparent, they learned to value input from a range of stakeholders. Robert Taft, former governor of Ohio, is a…

From returning phone calls to traversing the political landscape to building trust, American Association of School Administrators (AASA) president Mark Bielang covers a lot of territory as he describes the public relations challenges confronting today's school administrators. Having just concluded his term as AASA president, Mr. Bielang has served…

As the current president of National Association of Elementary School Principals (NAESP), Barbara Chester has the responsibility of representing the organization's members in their efforts as advocates for children. Principal Chester's answers to the interview questions reflect the challenges facing schools and the role that principals need to…

Through the use of the ethnomethodological lens of narrative inquiry, we argue that the relationship between school and community is an important ingredient that shapes a child's development and adaptation in any society. Our argument is based on the personal and professional experiences and observations of a Barbara L. Jackson Scholar who worked…

Most business communication textbooks treat "unfavorable" communications as written documents--denials of credit, collection requests, rejections for employment, inability to meet deadlines, etc. These written "unfavorable" documents are no longer actually written by most employees. In fact, many of these communications are computer generated and…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…

The purpose of this article is to reflect on how to break bad news. The style in which one breaks bad news at the collegiate level has implications both for the individual and for the institution. If not managed well by enrollment professionals, negative news can taint prospects, applicants, parents, and current students, blemishing the…

In "Remembering What's Important: Priorities of School Leadership," Charles A. Bonnici addresses several issues facing school leaders through strategies supported by real-life examples and anecdotes. The issues addressed include questions such as: (1) What is the most urgent issue faced by a new school leader?; (2) How can this leader address the…