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Direct linkDeborah Chisom – ProQuest LLC, 2020
Alumni's engagement and contributions are mission-critical to a university. Alumni's role can be both financial as well as engagement in promoting and supporting the university's vision, mission, and operations. In the case of HBCUs (Historically Black Colleges and Universities), alumni members also play a significant key role in communicating the…
Descriptors: Black Colleges, Alumni, Donors, Alumni Associations
Pearson, Jerold – CURRENTS, 2010
Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…
Descriptors: Institutional Advancement, Schools, Alumni, Social Networks
Grafton, Steve – Currents, 1992
Young college alumni have characteristics making it difficult to involve them in alumni activities: age, lack of money, lack of time, frequent moves, family responsibilities, and possibly intimidation by older alumni. Encouraging the involvement of young alumni means changing their beliefs, letting them develop their own programs, designating…
Descriptors: Age Differences, Alumni, Alumni Associations, Attitude Change
Larson, Wendy Ann – Currents, 1991
Colleges' innovative efforts to bring alumni to campus for reunions illustrate how effective provocative promotions can be. Ideas include a game theme in brochures (Lewis and Clark College, Oregon), distribution of a 40-minute video (Gilman School, Maryland), class-targeted brochures (American University, District of Columbia), and a four-mailing…
Descriptors: Alumni, Attitudes, Case Studies, Higher Education
Dieter-Hale, Tamara – Currents, 1988
The Carnegie Mellon University's Alumni Visitation Program, which coincided with a $200-million capital campaign, is described. Student visitors asked alumni what they thought of Carnegie Mellon and told them about the university; they did not ask the alumni for money. Finding and training the students is discussed. (MLW)
Descriptors: Alumni, Attitudes, College Students, Communication (Thought Transfer)
Pray, Francis C., Ed. – 1981
Directed toward development officers, college presidents, school heads, trustees, and other administrative officers concerned with fund-raising, this book contains chapters by over 60 authors. It is appropriate for use in all institutions, offering practical guidelines and checklists, specific recommendations, and illustrative case examples. After…
Descriptors: Administrative Organization, Alumni, Attitudes, Budgeting
