While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…

In February 2013, the University of Leicester staged what The Guardian described as "The most extraordinary press conference ever held at any UK university." This was part of a media and communications campaign that brought worldwide attention to the discovery of King Richard III by the University's archaeologists. How do you manage a…

Effective writing is every bit as important in alumni and development communications as it is in the public affairs shop. A poorly written donor proposal, awkward or grammatically incorrect thank-you letter, and ambiguous, jargon-filled copy have no place in a professional advancement operation. Good communication is especially important for…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…

Advances in communication technology have created many new tools for school communicators--as well as increasing complexities for their programs. As a result, solid school communication research programs offering practical research insights for planning, tracking, and assessing school communication efforts are more important than ever. Still, many…

Presents a list of suggestions for using the telephone that intend to make the most of opportunities to strengthen the bond between the school and the community. (EL)

Because strategic planning can have a powerful effect on a district's future and its use of resources, district leaders must anticipate the need for extensive communication with all segments of the community at every planning stage. As the experience of Tacoma (Washington) Public Schools shows, regular communication is crucial to success. (MLH)

Examines the changing role of the technical communication professional in the rapidly evolving environment of organizational life. Presents five principles that serve as an initial step in laying a foundation for the preparation of technical communicators for the challenges and opportunities awaiting in contemporary organizations and the…

"Metamessages," messages about the message, are conveyed by a person's behavior or appearance and by the structure of the organization. Communication can be improved by self-understanding and self-correction through feedback. Tips are given administrators on sending and receiving the intended messages. (MLF)

Explores the difficulties of crisis decision making and reveals how Exxon employed the maladaptive crisis response pattern of hypervigilant decision making during its initial response to the 1989 Exxon Valdez spill. Offers procedural changes which would benefit crisis management personnel facing a similar catastrophe in the future. (SR)

Offers evidence that corporations have failed to communicate effectively the significance of their social responsibility activities. Suggests a strategy for improving that communication. (MS)

Effective school public relations programs begin with an employee relations network. Guides include a survey form as a follow-up to new teacher orientation sessions and 11 action suggestions to involve teachers in public relations. (MLF)

Found significant differences in the communication behavior of public relations professionals within the following organizational variables: profit vs. nonprofit, counseling vs. noncounseling, wide vs. narrow spans of control, and upper vs. lower management levels. Provides an approach for understanding communication activity of public relations…

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

This notebook is designed to help the volunteer or professional responsible for "getting the word out" about an agency, organization, chapter, or project to do the necessary public relations work more successfully, professionally, and effectively. Advice on developing public awareness and identifying the organization's goals and priorities,…