Calls for an honest accounting of program and staff performance, easing of frictions between age groups, and paying more attention to the growing population of senior citizens, in the interest of better relations between school and community. (JF)

Reports a Federally financed countywide project to identify the causes of public neglect of the schools and to list remedies. (Author)

This booklet reports the results of a study of bond elections that were held in Iowa from 1960 to 1973. The study sought to determine those factors that tended to help bond elections succeed and those that tended to cause failure. The report discusses the value of specific tactics and identifies some helpful factors such as the best months of the…

This speech traces the background of the passage of a bond issue in the Kansas City School District, Kansas, to aid other districts seeking to pass bond issues. The author sets out in chronological order the procedures that were taken to eliminate or neutralize opposition to the bond proposal. The author also notes that the board of education…

Explores ways to establish good communications with the public that will lead to credibility, support, and bond-referendum success. Lists 10 reasons why bond referendums fail. (LMI)

A school board member describes how the use of four elements helped the board win public support for a referendum that was strongly opposed by an organized, respected committee: (1) Use of the media; rather than inviting press coverage of arguments by holding large public meetings, the board held numerous small, informative meetings. In this…

The passage of a bond issue in support of school building construction or renovation can be one of the most difficult activities for a rural school district. The process of getting a bond passed requires a delicate mix of public relations, community education, and consensus building. In this chapter, a superintendent in a rural district describes…

Two major concerns related to large-scale capital outlay are convincing the community of the need for the expenditure and planning for the financing of the project. In an era when the public is resisting increased taxation, school districts must develop a plan of action for soliciting funds and must be able to conduct an effective fund campaign.…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…

This three-part handbook presents 22 articles dealing with the implementation and operation of fund-raising and community support programs for two-year colleges. Part I outlines the reasons for developing sources of private funds and provides information on the establishment and use of foundations, the administrative organization of fund-raising…