Several aspects of college-community relations were discussed in this review. In the avocational realm, as well as the vocational, the 2-year college can serve the special needs and interests of the community. Short courses, lecture series, concerts, leisure activities and services, and community use of campus facilities help the community college…

Two overarching tasks face school public relations directors. These tasks are gaining public support for education and fostering understanding and acceptance of the professions of school public relations. Both are difficult. Schools today suffer from a lack of public confidence. School public relations suffers from a lack of understanding by the…

This kit of ten documents treats in capsule form some of the more critical and immediate problems and responsibilities confronting school boards. The purpose of the study was to collect, synthesize and interpret the very latest research for school board members. The topics covered were identified as critical and timely areas of concern by an…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

This book offers a six-step process for eliciting broader community involvement with schools in order to improve students' educational environment. The need for changing traditional practices is discussed in chapter 1, which describes various ways to ensure equity and access while also rebuilding public confidence and support for schools. Chapter…

Attaining good public relations may be the most important and most difficult job facing a school board. To meet this problem, a communications expert should be hired at the assistant superintendent level to develop and implement a communications plan. This expert should hold strong credentials and be recruited and hired directly by the…

Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…