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Using Framing to Introduce the Responsible Use of Text-Based Generative Artificial Intelligence (TGENAI) in Business Communication
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Theresa Wilson; William Provaznik; Wendy Cook – Communication Teacher, 2024
While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…
Descriptors: Artificial Intelligence, Computer Mediated Communication, Business Communication, Business Administration Education
Gaps in Advertising and Public Relations Education: Perspectives of Agency Leaders
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Neill, Marlene S.; Schauster, Erin – Journal of Advertising Education, 2015
Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…
Descriptors: Advertising, Public Relations, Professional Education, Employers
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (78th, Washington, DC, August 9-12, 1995). Advertising Division.
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Association for Education in Journalism and Mass Communication. – 1995
The advertising section of the Proceedings contains the following 14 papers: "Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent" (M. Catherine Chew and others); "Introducing Introductory Advertising Students to the World Wide Web" (Beth E. Barnes); "In Defense of Puffery" (John H.…
Descriptors: Advertising, Computer Mediated Communication, Educational Development, Ethnic Groups
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (81st, Baltimore, Maryland, August 5-8, 1988). Public Relations.
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Association for Education in Journalism and Mass Communication. – 1998
The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public…
Descriptors: Advertising, Computer Mediated Communication, Conflict Resolution, Curriculum Development
Handbook of Research on Electronic Surveys and Measurements
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Reynolds, Rodney, Ed.; Woods, Robert, Ed.; Baker, Jason, Ed. – Idea Group Publishing, 2007
The "Handbook of Research on Electronic Surveys and Measurements" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct…
Descriptors: Surveys, Evaluation Research, Computer Assisted Testing, Measurement Techniques