This paper describes a series of assignments called "Internet Explorations," which were developed for an introductory public relations course. The three rationales for the assignments in the paper were illustration and application of course concepts to ongoing public relations activities, student exposure to communication strategies, and…

Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

Students in the beginning public relations course at Kansas State University work in small groups to make case studies of the public relations needs of organizations (usually campus groups or nonprofit community organizations) and to develop public relations plans for them. After receiving project instructions, students suggest possible clients,…