Provides guidelines to involve the entire community in a successful reading fair, based on procedures followed in Newport News, Virginia. (RL)

Effective superintendents recognize three key management precepts and their hidden rules. Administrators should avoid mixing emotion and logic, attending to detractors' emotional needs before presenting a differing viewpoint. They should be graceful under pressure, expect the unexpected, and build coalitions gradually, mindful of all community…

Describes the characteristics essential to conduct a good public relations program for the school library media center. Negative views of libraries and librarians are discussed, and strategies for enhancing the school library media center image are presented. (Author/BK)

This paper discusses the importance of generating more support for the public schools among nonparent taxpayers and offers numerous suggestions for communicating with nonparents and involving them in the schools. The author points out that only 26 percent of all homes have school-age children and argues that, although many schools do a good job of…

This booklet reports the results of a study of bond elections that were held in Iowa from 1960 to 1973. The study sought to determine those factors that tended to help bond elections succeed and those that tended to cause failure. The report discusses the value of specific tactics and identifies some helpful factors such as the best months of the…

This speech traces the background of the passage of a bond issue in the Kansas City School District, Kansas, to aid other districts seeking to pass bond issues. The author sets out in chronological order the procedures that were taken to eliminate or neutralize opposition to the bond proposal. The author also notes that the board of education…

This paper discusses the public relations problem facing school boards and suggests board action to alleviate these problems. The author emphasizes that one of the most critical instruments of public relations is the board meeting. To improve board meetings as mediums of public relations, the author suggests (1) improving procedures for handling…

This manual contains information that vocational education teachers and directors can use to promote their individual programs and also the merits of vocational education. Information is organized into five specific areas: (l) internal network--the school; (2) external network--community support systems; (3) advisory board committees; (4) fairs,…

Concurrent with the problem of declining resources from traditional sources, the results of the rapid expansion and construction of community colleges during the 1960's and 1970's encouraged the development of alternatives in funding. By 1978, 52% of the community colleges in the United States had established the foundation as a vehicle for…

In the last analysis, the school curriculum is under the control of the local education authority and of the people who elect that authority. Looking ahead in the social studies field, it seems evident that social studies teachers will have to accept a task of community education in addition to their task of classroom education. Teachers will have…

The Los Angeles County Board of Education's campaign to improve the public's confidence in public education is described. Education as an investment rather than a cost is the theme of the campaign. The coordinated approach is adopted from campaigns developed by 11 national educational agencies. The following topics are included in this booklet:…

The guide, one in a series of committee reports relating to school band performance, organization, and equipment needs, is intended to aid band directors as they develop public relations programs. The materials were developed in response to widespread need expressed by ASBDA members in a 1969 survey for assistance in drawing up press releases,…

This practical, hands-on guide is designed to assist school library media specialists in planning, funding, implementing, and promoting special events programs. The text contains program ideas, planning documents, and tips for successful programs. Guidelines are provided on how to incorporate special events programs into a yearly curriculum plan,…

This volume, the second in a two-volume guide designed to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, offers step-by-step instructions for implementing specific recruitment strategies. The first chapter examines the benefits of holding…