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Ashmore, M. Catherine; Pritz, Sandra G. – 1983
This individualized, competency-based unit on promoting business, the 13th of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other materials at this…
Descriptors: Adult Education, Advertising, Behavioral Objectives, Business Administration
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1983
This module, one in a series of competency-based administrator education learning packages, focuses on specific professional competencies needed by vocational education administrators. The competencies upon which these modules are based were identified and verified through research as being important to the success of local administrators of…
Descriptors: Administrator Education, Administrator Responsibility, Administrator Role, Advertising
Wright, Anthony; And Others – 1991
This module on promoting leisure is intended to give an understanding of the methods that can be used to market leisure products and services and how to plan the marketing of leisure. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved…
Descriptors: Advertising, Autoinstructional Aids, Behavioral Objectives, Continuing Education
Smith, Barbara E. – 1996
This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…
Descriptors: Adult Educators, Adult Literacy, Adult Programs, Adult Students
Ashmore, M. Catherine; Pritz, Sandra G. – 1983
This unit on promoting a small business, the 13th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and try out…
Descriptors: Administrative Principles, Adult Education, Advertising, Behavioral Objectives