Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…

Librarians' interest in and concern with the legislative process and with their relationship with elected officials is accelerating. The obvious reason for this is the deteriorating financial situation facing libraries of all types. It has become critically important for the future of libraries that librarians become knowledgeable in the contest…

Presents nine articles that suggest public relations ideas for public libraries and junior and senior high school libraries. Highlights include a campaign designed to win community support for new public library service; reaching out to students, teachers, administrators, the school board, the community, and other librarians; newsletters; and the…

This practical, hands-on guide is designed to assist school library media specialists in planning, funding, implementing, and promoting special events programs. The text contains program ideas, planning documents, and tips for successful programs. Guidelines are provided on how to incorporate special events programs into a yearly curriculum plan,…

Seven speeches presented during a Maryland inservice program for educators in charge of school media programs deal with public relations and instructional technology. The first presentation emphasizes the need for public awareness of media programs and materials. This is followed by two related articles: a review of basics for an effective public…