By focusing on the entire community as stakeholders in the public schools, the school board, the superintendent, and principals are forced to identify and cultivate the diverse groups in the community. Eight essential steps to developing an effective stakeholder management strategy are listed. (Author/DCS)

In the last analysis, the school curriculum is under the control of the local education authority and of the people who elect that authority. Looking ahead in the social studies field, it seems evident that social studies teachers will have to accept a task of community education in addition to their task of classroom education. Teachers will have…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…