Presents nine articles that suggest public relations ideas for public libraries and junior and senior high school libraries. Highlights include a campaign designed to win community support for new public library service; reaching out to students, teachers, administrators, the school board, the community, and other librarians; newsletters; and the…

This practical, hands-on guide is designed to assist school library media specialists in planning, funding, implementing, and promoting special events programs. The text contains program ideas, planning documents, and tips for successful programs. Guidelines are provided on how to incorporate special events programs into a yearly curriculum plan,…

This volume, the second in a two-volume guide designed to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, offers step-by-step instructions for implementing specific recruitment strategies. The first chapter examines the benefits of holding…