More and more colleges believe they should live for and with their communities, not just in them. Two ways to help bring about mutual understanding and appreciation are identified: establishing two-way communications with targeted groups and leaders, and building public appreciation through projects that meet community needs. (MLW)

Most school principals do not find enough time in the school day to perform all the functions various publics and constituents demand of them. This article prescribes a strategy which can produce maximum public relations benefits with minimum expenditure of time, effort and money. (Author/RK)

This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a…

Eleven examples of community relations programs that have earned CASE Recognition Awards in 1988 and 1989 are presented. The programs include school-college partnerships, programs for the needy, and programs for the community at large. (MLW)