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Download full textJoin Together, Boston, MA. – 1999
This guide suggests that public awareness campaigns can be an important part of a community's strategy to fight substance abuse. They can call attention to problems, and they can be a mobilizing force to unite different groups. The numerous public awareness campaigns that other communities use can be models for local efforts. This Action Kit lists…
Descriptors: Community Action, Prevention, Program Descriptions, Public Opinion
Peer reviewedOukrop, Carol – Journalism Quarterly, 1975
Describes a federal public relations program during World War I designed to create positive public opinion about the war. (RB)
Descriptors: Federal Programs, Higher Education, Information Dissemination, Persuasive Discourse
Reichley, Robert A. – Currents, 1985
A study by Andrew M. Greeley and Joe Spaeth in 1972 that offered clues about why people support higher education institutions was used by Brown University to improve their alumni program. A survey of Brown's seniors provides data on student attitudes about Brown and their involvement as alumni.
Descriptors: Alumni, College Graduates, College Seniors, Fund Raising
Santoro, Thomas J. – 1976
The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…
Descriptors: Community Action, Elementary Secondary Education, Guides, Organizational Communication
Florida State Council on Vocational Education, Tallahassee. – 1987
This report assesses the image of vocational education through a review of several studies and projects concerned with that image. In the first section of the report, the three most recent studies that target the image of vocational education from the national perspectives of manufacturers, state legislators, and employers are abstracted. Along…
Descriptors: Attitude Change, Educational Attitudes, Educational Improvement, Employer Attitudes
Grossman, Robert L. – 1983
The Los Angeles County Board of Education's campaign to improve the public's confidence in public education is described. Education as an investment rather than a cost is the theme of the campaign. The coordinated approach is adopted from campaigns developed by 11 national educational agencies. The following topics are included in this booklet:…
Descriptors: Board of Education Role, Community Involvement, Community Support, Cooperative Programs
Cade, Dozier C.; Davis, Harold E. – 1968
Major purposes of an institute held July 10-27, 1967 at the Georgia State College were to: (1) develop basic principles of communication similar to those used by the private sector of the economy, (2) develop an understanding of how vocational educators can more effectively work with public news media, (3) develop packages and kits for use by…
Descriptors: Communication Skills, Diffusion, Information Dissemination, Information Needs
