Considers some building-level public relations ideas that work with various publics--students, staff, parents, general taxpayers, and others. Presents 20 ideas, already proven useful and representing a variety of starting points, from which people can shape their own programs to suit their personal needs. (Author/RK)

Dartmouth's class newsletter program has proved to be a simple but effective way to foster loyalty, affection, and support among their alumni. The newsletters also promote continuing education programs, act as informal career and placement networks, and find lost alumni. (MLW)

Describes a presentation given by one school system's counseling staff for school board members. The presentation was a participatory one with board members role playing in counseling situations. (HMV)

This paper describes a student internship program available to students majoring in public relations, radio-television, or organizational communication at Purdue University Calumet in Hammond, Indiana, through which an average of 10 students per semester (since 1986) have interned at a variety of broadcast and business institutions. The paper…

This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a…

Use of computer technology for specialized communication networks at University of California (Oakland), Lafayette College (Pennsylvania), Carnegie Mellon University (Pennsylvania), the University of Wisconsin at Eau Claire, and the State University of New York at Stony Brook is described. The systems feature different forms of internal and…

The department of computer services at Miami-Dade Community College (Florida) limits its monthly newsletter to one page and follows specific guidelines about content and format. The publication is used for communication, public relations, and recognition. This streamlined approach allows for efficient and consistent communication. (MSE)

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

A wide variety of internal and external communication methods used by the Piqua City School District (Ohio) are described. A philosophy statement is followed by descriptions of the roles of the board of education, the community, the teachers, the superintendent, and the media in an effective communications program. Among the 41 external…

This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence…