This article describes the Social Entrepreneurship for Poverty Alleviation (SEPA) grant-writing program at Austin College. The SEPA program provides a service-learning experience in which students spend a summer writing grants with local nonprofit agencies. In the hope that others might choose to emulate our efforts, what follows is a detailed…

Describes some innovative public relations practices developed by Pennsylvania elementary schools. (SJL)

Describes the public relations effort that went into a successful campaign to pass a $4.1 million bond referendum. (IRT)

Considers some building-level public relations ideas that work with various publics--students, staff, parents, general taxpayers, and others. Presents 20 ideas, already proven useful and representing a variety of starting points, from which people can shape their own programs to suit their personal needs. (Author/RK)

Article suggested the establishment of a Speaker's Bureau, an educational program designed to foster communication between the school and its community by providing local citizens first-hand information about the schools on a variety of interesting educational issues. (Author/RK)

More and more colleges believe they should live for and with their communities, not just in them. Two ways to help bring about mutual understanding and appreciation are identified: establishing two-way communications with targeted groups and leaders, and building public appreciation through projects that meet community needs. (MLW)

The San Rafael City Schools' exhibit which was displayed at the 1983 Marin County Fair (California) is described. The exhibit, entitled "Education - A Real Winner," consisted of 12 display panels illustrating the following aspects of the school system: (1) early history from 1861; (2) present board and administration; (3) present schools…

Most school principals do not find enough time in the school day to perform all the functions various publics and constituents demand of them. This article prescribes a strategy which can produce maximum public relations benefits with minimum expenditure of time, effort and money. (Author/RK)

Describes a unique book review program run by one Arizona school district. The program enables the school to acquire books at no cost from publishers and provides book reviews for small daily and weekly newspapers in the area. Explains how to set up such a program. (DN)

A science column featuring University of Kentucky research projects is offered to community newspapers in Kentucky free of charge. Suggestions for similar projects include emphasize personal contact, maintain the column's focus, establish a local tie-in, keep the piece short, edit carefully, make a professional presentation, etc. (MLW)

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

This practicum report describes an attempt to develop and implement a systematic public relations program for an elementary school center, with the aim of improving public confidence in the school. The author developed a model process for instituting and sustaining a general public relations operation and then field tested the model at South Grade…

Describes three programs cosponsored by the University of Texas at Dallas Center for Continuing Education: a children's theater workshop series; a fund-raising institute; and a professional writers' conference. Using these as examples, discusses advantages of cosponsorships, financial arrangements, and offers operational guidelines. (DMM)

The three basic strategic objectives any metropolitan university must address in order to build a solid base of alumni support are the characteristics of the current student population, demographics and mindset of the alumni base, and relationships with the surrounding community. Activities at Boise State University (Idaho) in each of these areas…