This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

Author feels it is in the interest of the educational institution to channel those apparent desires to communicate into positive communication and a resultant public relations program that brings about programs and policies of benefit to, and desired by, our publics. (Author/GB)

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…

Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)

This booklet is one of eight developed both as resource guides to assist Wisconsin public schools in offering quality reading instruction and as models for improvement where there is a need for change. This fourth booklet defines the need for organizing an effective public relations program in local Right to Read effort. Methods of disseminating…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

As in the past, education has no choice but to put its best foot forward. There is tremendous competition for the community's attention, sympathy, and funds, and if education is to get its fair share of all of these, the public must be made aware of the schools' vitally important contributions to the nation's future. A forceful student council can…

Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)

Summer programs of vocational agriculture can be both effective and accountable if they are well planned, placed into action, and publicized. Written plans should contain a daily list of activities. The effectiveness of the program will depend upon the efforts of the teacher. Public relations should continue into the summer months. (LRA)

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide presents views from the superintendent of a small district who is his own public relations person; from a public relations director of a large suburban district; and from a public relations administrator of one of the…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

As part of a series of reports designed to support the implementation of Proposition 10: The California Children and Families Act and to provide comprehensive and authoritative information on critical issues concerning young children and families in California, this report focuses on the role of public education and outreach and provides…