The traditional nature of higher education, the permanence of its structure and function, has allowed many universities to act with a degree of invisibility, a reluctance to change with the times, though the evasion of public purview is more difficult in a regional institution so dependent and interconnected with its local community. This…

Purpose: The lack of change structures can be seen as an important reason why sustainability continues to suffer a niche existence in most higher education organisations. This is a problem because universities can leverage their teaching, research and operations to advance solutions to climate change, hunger and other Sustainable Development…

The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…

The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

Given the prevalence of alcohol and other drug abuse and violence on campuses and in communities, programs and coalitions developed to prevent or intervene in these problems are faced with a challenging and long-term task. While the development of coalitions or campus-based prevention programs is a healthy start, these efforts must be sustained…

"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

Good public relations begins with a good communication plan. Eight steps for getting started are (1) have a written plan; (2) begin internally; (3) communicate; (4) target your audience; (5) market; (6) meet the press; (7) know thyself; and (8) be happy on days you break even. (JOW)

Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)

The director of the MCI Heritage Classic, a stop on the Professional Golf Association tour, and the Family Circle Magazine Cup, a women's professional tennis tournament, talks about his profession. (JOW)

An appropriate education is one that identifies students' educational needs and then provides a curriculum that addresses those needs (Benbow & Stanley, 1996). All students, even those identified as gifted, deserve a personalized education. However, many educators outside gifted education believe that "giftedness" is a fancy label and that gifted…

Suggestions are offered for planning and communicating what is done in summer agricultural programs through an outline format that is divided into four stages: plan, execute, report, and revise. (EA)