Suggests tools to increase community interest and support for public libraries including a public relations campaign, neighborhood action group, and community board. The advantages of community independence and decision sharing are discussed. (SW)

Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…

The development and current status of Friends of the Library groups in Canada and the United States are discussed. Suggestions for forming a group and fostering cooperation between the Friends and the library are offered. The resulting benefits to the library and the community are explored. (25 references) (CLB)

Librarians' interest in and concern with the legislative process and with their relationship with elected officials is accelerating. The obvious reason for this is the deteriorating financial situation facing libraries of all types. It has become critically important for the future of libraries that librarians become knowledgeable in the contest…

Presents nine articles that suggest public relations ideas for public libraries and junior and senior high school libraries. Highlights include a campaign designed to win community support for new public library service; reaching out to students, teachers, administrators, the school board, the community, and other librarians; newsletters; and the…