Discusses the advantages of using video presentations as marketing tools. Includes information about video news releases, public service announcements, and sales/marketing presentations. Describes the three stages in creating a marketing video: preproduction planning; production; and postproduction. (JOW)

Interview with Denny R. Vincent, president of the National Association of Secondary School Principals and a secondary school principal. Vincent provides his views about the role of the secondary principal in school public relations. (PKP)

Suggests that teachers have to promote the features and benefits of innovations as industrial arts programs move toward technology-based curricula. Offers activities to integrate into the program to create awareness, gain acceptance, and foster support for curriculum changes. (JOW)

Describes the efforts of Florida's Orange County Public Schools' public relations committee to recruit and retain vocational-technical education students. Indicates the importance of a public relations plan that includes goals, strengths and weaknesses, target audience, catchy slogan, outline of strategies, organization, costs, and evaluation.…

The author discusses the public relations aspect of teaching vocational agriculture. He covers goals of the public relations program and ways to reach various audiences. (CH)

To ease the pain of closing two delapidated high schools, the East Chicago (Indiana) City Schools threw a gala alumni farewell party. To organize a similar event, superintendents should galvanize staff, win the school board's support, publicize the event, involve the community, use incentives to boost attendance, encourage creativity, and keep a…

Discusses the promotion of business education through the activities of student organizations. Describes specific programs, projects, and leadership development activities and their effectiveness in publicizing business education programs. (JOW)

Discusses effective means of promoting business education through the use of bulletin boards and brochures. (JOW)

Secondary accounting courses provide students with basic skills and knowledge needed by everyone, awareness of business as a career choice, and a solid foundation for postsecondary courses. (SK)

In order to champion law-related education, this volume argues that administrators of law-related education (LRE) programs should make public relations an integral part of program planning. An introductory section defines public relations and offers basic advice for developing goals and strategies. The guide advises program directors to train…

Provides information on how the Region 11 Vocational Center in Concord, New Hampshire, arranged a State Legislature Day. This project involved legislators visiting the Vocational Center and observing its programs. Shares several positive results from this outreach program. (CH)

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Traditional business courses, such as typing, shorthand, and accounting, must be expanded to include communication, computational, and keyboarding competencies. These competencies can be integrated into existing courses. (JOW)