This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

Recruiters and marketers within the Alabama Community College System are tasked with increasing enrollment at their institutions. The methods of accomplishing this goal include traditional strategies as well as new and emerging ones. Unlike personnel at other institutions of higher learning, however, community college recruiters and marketers have…

As the market for online communications evolves, it's hard to blame college administrators for feeling a bit deluged. Gone are the days of traditional media, where communications professionals relied on newspapers and print and radio advertising to recruit students and tell their stories. With more students embracing technology today--particularly…

This study examined how the role expectations, responsibilities toward fundraising, and professional relationships by the vice president of institutional advancement influenced commitment to the institution. A qualitative analysis was conducted across the mid-Atlantic region by interviewing community college vice presidents of institutional…

Practical steps to passing a bond referendum in these days of economic squeeze are suggested from the successful experience of Coastal Carolina Community College (Jacksonville, North Carolina). (NHM)

The full-time professional public information officer on the junior college staff reports on the activities of the college to the community and helps to maintain good public relations. (MS)

For junior colleges that cannot support a full-time public-relations director, the author suggests a program using the resources at hand. A flow chart must be made so that the faculty or administration member handling the program knows where to collect his information. (If possible, he should receive released time or extra pay.) Faculty members…

Offers concrete suggestions for publicizing the "good work" of two-year colleges. (RS)

Public relations is an important aspect of community services; several brief descriptions of public relations programs are presented in this summary of two workshops. (RN)

Reviews the literature pertinent to defining the goals of public relations, reaching out to the community, dealing with the media, and evaluation. All references have appeared in the ERIC system and major higher education journals since 1972. (Author/RT)

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Highlights the award-winning publicity and public relations efforts of the College of DuPage (IL); La Guardia Community College (NY); St. Louis Community College (MO); San Diego Community College District (CA); Johnson County Community College (KS); Mohawk Valley Community College (NY); and Tarrant County Junior College (TX). (DMM)

Describes a journalism program at Pasadena City College which uses a strong public relations campaign to attract promising high school students. (RB)

THE AUTHOR DEFINES PUBLIC RELATIONS AND DESCRIBES ITS RECIPROCAL VALUE TO THE COLLEGE AND ITS "PUBLICS." THE OFFICE OF PUBLIC RELATIONS, WHETHER STAFFED BY FACULTY AND ADMINISTRATIVE PERSONNEL OR BY OUTSIDE EXPERTS, MUST BE ABLE (1) ASSEMBLE ITS FACTS ON (A) THE COLLEGE GOALS, (B) AREAS OF PUBLIC IGNORANCE, (C) JUSTIFIED CRITICISM, AND (D)…

FROM A STUDY OF 99 JUNIOR COLLEGES, THE AUTHOR DESCRIBES FOUR MAJOR PROGRAM OBJECTIVES OF COMMUNITY SERVICES--(1) TO MAKE THE COLLEGE A CENTER OF COMMUNITY LIFE THROUGH USE OF ITS FACILITIES BY COMMUNITY GROUPS, (2) TO PROVIDE EDUCATIONAL SERVICES OF THE PROFESSIONAL STAFF TO ASSIST IN THE SOLUTION OF COMMUNITY PROBLEMS, (3) TO PROMOTE THE…