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ERIC Number: EJ1424783
Record Type: Journal
Publication Date: 2024
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2470-8496
EISSN: EISSN-2470-850X
Available Date: N/A
Communication Directors and Public Relations Professionals in Public School Districts: A Literature Review
Sonja A. Lopez; Julie Peterson Combs
Journal of School Administration Research and Development, v9 n1 p25-30 2024
A school district's need to satisfy the school community's expectations for current, accurate information and manage a social media presence has increased the necessity for superintendents to employ public relations professionals. As such, these professionals are a recent addition to many school districts' administrative teams. However, few research studies were located that focused on public relations professionals or communication directors in public schools. The purpose of this literature review was to identify empirical studies and professional association resources that provided historical, contextual, and relevant information about communication directors in school districts. Based on the findings, we uncovered three themes related to the history, roles and responsibilities, and standards for public relations professionals. Such information can help practitioners support communication functions and help researchers identify needed lines of inquiry.
Principal Research Center, Inc. Peters Business Building Room 385, 5245 N. Backer Avenue m/s PB16, Fresno, CA 93740-8001. Tel: 424-281-4032; e-mail: editor@JSARD.org; Web site: https://www.ojed.org/index.php/JSARD/
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A