In an interview conducted shortly after assuming the presidency of the National School Public Relations Association, Marsha Chappelow shared her insights and vision for the association. Her vision stresses the importance of ensuring that the association remain a relevant resource for school district leaders as the expectations on schools intensify and multiply. School public relations programs are a necessity rather than a luxury for contemporary schools as support for public education wanes. Chappelow discusses her goals as president and the priorities of the association.