The information system for public relations via mobile application (PPSTC system) is considered a tool to promote public relations and information perception in digital age based on the application of new ideas that can respond to and accommodate the current world situations. This research aimed to analyse and develop the PPSTC system; and…

This study purposed to understand the essence of crisis in higher education and to guide educational leaders on pre-crisis strategies to lessen the damage if a crisis were to occur. Additionally, this study sought to make an easier transition for post-crisis management and maintain positive relations with stakeholders and the community. Crises in…

Professional learning is complex and is the result of a mix of experiences made in academic and workplace settings. An interesting step in the learning trajectories of professionals is represented by internship. Interns have to engage in boundary crossing when connecting academic learning with professional practices. An interesting issue to…

Among the challenges faced by work-integrated learning (WIL) educators, recruiting, selecting, and retaining outside organizations as 'clients' or 'community partners' to work with students looms large. The gap between classroom needs and professional practice often leads to a tangle of unrealistic expectations. These challenges grow even more…

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…

Science fiction conventions are places where the convergence of science fiction and science is discussed within diverse communities. Many of these science fiction conventions offer programming focused on science, often described as "science tracks," for science experts to share their experiences, expertise, scientific findings, and…

In this HEPI debate paper on the media and higher education, Rosemary Bennett provides a commentary on the interaction of the two sectors and proposes ideas on how universities might best engage with journalists to promote themselves and their research. [Foreword by Adam Tickell.]

In this paper, we engage with five Swedish universities' discursive articulation of, and responses to, an alleged post-truth crisis in communication, aimed at the public. Taking discourse theory as our point of departure, the aim is to analyse how universities are trying to maintain or restore trustworthiness against a backdrop of problems with…

The rapid growth of social media popularity and consequently social media marketing is creating a challenge in terms of the appropriate teaching strategy. Advances in technology are racing ahead of clear terminology. The definitions of Public Relations (PR) and Advertising are being widened to encompass more digital activities and this turf war is…

We investigated how to improve PSC at a large, public university with high research activity by examining scientists' interest and enjoyment in PSC, their perceived aptitude of PSC skills, the channels they use for PSC, their reasons for choosing to participate in PSC, and the tools they need to engage effectively. We conducted a case study and…

This article addresses the current situation regarding the reputation of higher education organisations (HEOs) within the setting of social networking sites (SNSs). First, the recent literature contained in the Web of Science database will be deconstructed, in order to explain the key concepts as well as the relationship that exists between…

This chapter presents the perspective of a provost on public intellectuals in higher education. It provides practical guidance through a series of questions faculty members might ask themselves about their role and approach to public intellectualism, including how to translate academic scholarship into a legible message for the general public and…

This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…

The traditional nature of higher education, the permanence of its structure and function, has allowed many universities to act with a degree of invisibility, a reluctance to change with the times, though the evasion of public purview is more difficult in a regional institution so dependent and interconnected with its local community. This…

Collaborations between Extension and nonprofit organizations have the potential to increase programmatic outcomes and generate revenue. One challenge in establishing such collaborations is identifying potential collaborators. We organized a structured networking workshop to foster such relationships. Of 28 participants, 24 completed the…