The article proves that formation of professional competence with the help of the Russian language is a daunting challenge which the professors of Russian as a foreign language often face. Professional competence is a complex construct including communicative competence. The matter is that the PR specialists' professional activity presupposes a…

Alumni's engagement and contributions are mission-critical to a university. Alumni's role can be both financial as well as engagement in promoting and supporting the university's vision, mission, and operations. In the case of HBCUs (Historically Black Colleges and Universities), alumni members also play a significant key role in communicating the…

Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding and ability to apply message design concepts in an unfamiliar context. Students will work…

Major disruptions to traditional academic learning have occurred since the onset of the COVID-19 pandemic, as most higher education institutions have shifted to online or hybrid course delivery. This virtual shift has significant implications for service-learning. In this study, we explored the impact of virtual service-learning on public…

This chapter describes the historical context of community college mission statements and proposes that these texts serve three functions: public relations, management, and sensemaking.

This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief…

This article describes an activity designed to hone students' lay communication skills. After carefully analyzing journal articles that highlight specific aspects of vertebrate physiology, students generate "press releases" to summarize experimental results and suggest potential applications of the research. By producing succinct,…

Throughout the 1920s and 1930s, both the Gosford Training School for Boys in New South Wales and the Westbrook Farm Home for Boys in Queensland were well-established institutions. Both were state-run facilities that ostensibly existed to incarcerate, educate and reform boys convicted of criminal offences. Gosford and Westbrook had total…

It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into…

An ongoing debate is centred around the question of how we can understand the value of university credentials in accessing jobs. We know that occupations are strong determinants of which skills, knowledge and abilities are utilised in work but we do not know enough of how occupational contexts shape what university degrees represent to employers…

This theoretical paper argues for the need to review communication and media education curricula in the light of how roles and jobs are undergoing transformation in the communication and media industries wherein work carried out daily is influenced by Big Data analytics and derivations. Educators have to ensure that communication and media…

Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100…

Drawing on a qualitative review of historical artifacts, the author explores the birth and rise of the American Association of College News Bureaus and its successive organizations. The author performs a historical study, interlacing an interpretive biographical lens and rhetorical theory. The study seeks to determine what formative events and…

This account of practice explores the use of an action learning programme with a team in a Public Relations agency in Bangkok, Thailand. The programme aimed at improving team and individual performance, including leadership, self-awareness, ownership of work, communication and collaboration. The article describes the context and intended purpose…

Faculty who are interested in activism and social justice often struggle with how to integrate principles of community activism into courses that have been traditionally designed to prepare students for careers in the corporate world. Most public relations textbooks now dedicate a section or chapter to corporate social responsibility due to its…