Alumni clubs and the alumni administrators on campus who help organize them have found that community work provides the added purpose that some groups have traditionally lacked. A community service goal can galvanize a diverse group, sustain loyalty, and extend the reach and reputation of even the most prominent institution. (MLW)

Ralph Ketcham of Syracuse University is CASE's 1987 Professor of the Year. His name is associated with four different academic areas: political science, history, public affairs, and American studies. (MLW)

The former president of Harvard University (Massachusetts) argues that college and university public relations specialists must attempt to understand what underlies the public's concerns about higher education, rather than simply to react to individual complaints. To reclaim public trust, higher education's leaders must consider carefully how they…

Ways in which college public relations officers have addressed public concerns about higher education are detailed. Campus communicators are encouraged to cooperate within and among institutions to encourage public appreciation of higher education's role in society. (MSE)

A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)

Colleges and universities are using creative measures to promote student diversity amid anti-affirmative-action movements. Strategies include more extensive outreach, capitalizing on alumni assistance, targeting the economically disadvantaged, making a commitment to the community, and taking a proactive approach. (MSE)

Campus Compact is a national coalition of college and university presidents pledged to promoting volunteerism on their campuses. The undergraduate experience is seen as incomplete without a public service component. The Student Humanitarian Awards are part of a strategy for getting the issue of public service into the spotlight. (MLW)

Eleven examples of community relations programs that have earned CASE Recognition Awards in 1988 and 1989 are presented. The programs include school-college partnerships, programs for the needy, and programs for the community at large. (MLW)

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…