Professional and academic communication is changing rapidly due to the evolution of new technologies. In the context of language teaching, this scenario offers possibilities for genre innovation (Hafner & Miller, 2018) while also encouraging teachers' reflection on how to best prepare students for effective communication. To this end, it has…

Courses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication. Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer's rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis…

Persuasiveness in oral communication in English can be expressed with various vocal phonetic cues that may not be readily accessible to English second language (L2) learners whose native language may employ a different set of cues. With a goal to increase L2 learners' perceived spoken confidence and persuasiveness, and obtain empirical evidence…

Anchored on Foucauldian Discourse Analysis, this study traced and analyzed evidence of "dominance construction" in spoken corpus, wherein the subject corpora are political speeches of Philippine President Rodrigo Roa Duterte (PRRD). Discourse segments from the speeches were extracted using content analysis meant to isolate those…

Online activism is a space of opportunity for students to encounter social justice issues, explore the possibilities of visual rhetoric, practice persuasive speaking skills, and actively contribute to the momentum of social movements. At the same time, digital activism raises concerns about "slacktivism," limiting the necessary…

Courses: Public speaking. Objective: This activity introduces and activates Monroe's Motivated Sequence.

As a communication educator, the author's goal is to help students examine and understand how communication addresses--or, in this case, fails to address--public problems such as gun violence. Communication concepts can provide insight about America's bewildering debates about gun violence, and in turn, these debates can help illustrate and refine…

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

To participate in the global conversation on how to combat climate change, Japanese university students need to better utilise their English for Academic Purposes (EAP) skills outside the second language (L2) classroom. Therefore, this study seeks to enhance the public speaking skills of Japanese university students by analysing and drawing from a…

Courses: Advanced Public Speaking, Argumentation Theory. Objectives: This activity aims to enhance students' ability to make statistics compelling and persuasive.

Courses: Presentational courses such as Public Speaking, Interviewing, Business and Professional, Persuasion, Interpersonal; any course where civility may be promoted in the classroom. Objectives: At the end of this single-class activity, students will have an understanding of civility in order to: (1) identify civility and consequences of…

Courses: Communication Theory, Nonverbal Communication, Public Speaking. Objective: At the end of this activity, students should be able to define key components of expectancy violations theory and apply the theory to analyze violations that occurred in Clint Eastwood's speech at the 2012 Republican National Convention.

Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

This article presents an activity that engages students in a fun and collaborative process of learning, with a primary objective of teaching them how to identify and label formal and informal argumentative fallacies. After playing a variation of "Who Wants to be a Millionaire?," students ought to be better prepared to craft stronger arguments and…